### 2. Create a confirmed opt-in email template
Navigate to **Messages > Templates > New Email Template** and select **HTML Editor** or **Drag & Drop Editor**.
Design a simple confirmation email:
* Clear subject line (e.g., "Confirm your subscription")
* A single, prominent confirmation CTA ("Confirm Subscription")
* No social media buttons or other CTAs that might distract from the confirmation action
Here's a starter template you can paste into the HTML editor:
```html HTML theme={null}
```
Save the template with the name **Confirm email opt-in**. The next section references this template by that name.
### 3. Build a confirmed opt-in Journey
Navigate to **Journeys > New Journey** and select **Start from scratch**.
#### Journey settings
1. **Name**: `Confirm email opt-in` (or any name that helps you recognize this Journey).
2. **Entry rules**: Include the **Did not confirm email opt-in** segment.
3. **Exit rules**: Check **They moved through the entire Journey**.
4. **Re-entry rules**: Select **No, they can receive this only once**.
5. **Schedule**: Select **Start immediately** (or schedule for a later time) and **Never stops**.
Click **Save**.
#### Email message step
Add an **Email** message step and select the **Confirm email opt-in** template.
#### Wait Until step
Add a **Wait Until** step and set the Branch A condition to:
* **Previous Message**
* **Confirm email opt-in** template name
* **Clicked**
Check the **Expiration Branch** option and set it to "Wait a maximum of `1 Day` and **Continue Journey**".
#### Tag users who confirm
Under the **A (Message Clicked)** branch, add a **Tag User** action and set the Tag to `confirmed_opt_in` with a value of `true`.
When users click the confirmation button, their `confirmed_opt_in` Tag changes from `false` (or unset) to `true`. You can use this Tag to track which users have confirmed their email subscription.
#### Follow up with non-confirmers
After 1 day, users who did not click the confirmation button go down the **Expire (1 Day)** branch. From there you can repeat the pattern (second confirmation email > Wait Until clicked > Tag if clicked) to give users another chance. Two attempts is a good baseline; three is usually the upper limit before it feels like nagging.
### 4. Test the Journey
The Journey is now ready to test. Because the Segment uses the **Test Users** filter, only emails marked as Test Users will receive the confirmation message. To add more test addresses, see [Import emails](./import) and [Test Users](./test-users).