> ## Documentation Index
> Fetch the complete documentation index at: https://documentation.onesignal.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Subscription trends

> Track how subscriptions grow and decline over time by channel in OneSignal. Monitors total subscribed count and opt-in and opt-out activity across push, email, SMS, and in-app channels.

The **Subscription Trends** charts on the OneSignal dashboard show how Subscriptions — each device or channel a user can receive messages on — subscribe and unsubscribe over time, broken down by channel.

Subscription Trends track opt-in and opt-out activity. They do not track message engagement like opens or clicks. Use [Engagement Trends](./engagement-analytics) for that.

Navigate to **Dashboard > Analytics > Subscription Trends** to view these charts.

## Charts

Subscription Trends presents two charts.

### Total subscribed

The **Total subscribed** chart shows the cumulative count of Subscriptions that can currently receive messages. The headline number reflects the latest value in the selected time range, not a sum across the period.

<Frame caption="Total subscribed chart">
  <img src="https://mintcdn.com/onesignal/1v2c5sR8yx32FOM_/images/docs/subscription-trends-total-subscribed.png?fit=max&auto=format&n=1v2c5sR8yx32FOM_&q=85&s=1cea76bbed58e03253fc164faa61a47a" alt="Total subscribed chart showing cumulative subscribed count over time" width="2548" height="1116" data-path="images/docs/subscription-trends-total-subscribed.png" />
</Frame>

| Metric               | Description                                                                                                                                                                                                                                                                  |
| -------------------- | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| **Total subscribed** | The count of all subscribed Subscriptions. Counts will fluctuate as users install and uninstall your app, clear browser data, subscribe and unsubscribe to your messages, or get deleted. For details on how these events are tracked, see [Subscriptions](./subscriptions). |

### Subscription status changes

The **Subscription Status Changes** chart tracks opt-in and opt-out activity using two tabs. Select a tab to view subscribes or unsubscribes independently.

<Note>
  The Subscription Status Changes chart requires a paid plan. Free plan accounts see an upsell prompt in place of the chart.
</Note>

<Frame caption="Subscription Status Changes chart">
  <img src="https://mintcdn.com/onesignal/1v2c5sR8yx32FOM_/images/docs/subscription-trends-status-changes.png?fit=max&auto=format&n=1v2c5sR8yx32FOM_&q=85&s=b0226373441b082c138fce406f0d1b43" alt="Subscription Status Changes chart with Subscribes and Unsubscribes tabs" width="3006" height="1242" data-path="images/docs/subscription-trends-status-changes.png" />
</Frame>

| Tab              | Description                                                                                                                                                                                                     |
| ---------------- | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| **Subscribes**   | The count of subscription status changes from unsubscribed to subscribed. This includes newly created subscribed Subscriptions and current Subscriptions that subscribed to messages in the selected timeframe. |
| **Unsubscribes** | The count of subscription status changes from subscribed to unsubscribed. This does not include newly created Subscriptions that never subscribed or denied the push prompt.                                    |

## What to track

Use Subscription Trends to monitor:

* Growth or decline in your subscribed audience over time
* The impact of permission prompts on new subscribes
* Unsubscribe spikes following campaigns

## FAQ

### What is a Subscription?

A Subscription represents a single device or channel through which a user can receive messages — for example, a push token for a mobile device, an email address, or a phone number for SMS. A single user can have multiple Subscriptions. See [Subscriptions](./subscriptions) for the full definition.

### Why does my Total subscribed count fluctuate?

Total subscribed reflects the live count of subscribed Subscriptions. It changes as users install or uninstall your app, clear browser data, subscribe or unsubscribe from messages, or get deleted from the system. See [Subscriptions](./subscriptions) for how these lifecycle events are tracked.

### Does Unsubscribes include users who denied the push prompt?

No. Unsubscribes counts status changes from subscribed to unsubscribed. Users who deny the push prompt are never subscribed, so they are not counted here.

## Related

<Columns cols={2}>
  <Card title="Subscriptions" icon="address-book" href="./subscriptions">
    Learn how Subscriptions are created, stored, and marked as subscribed or unsubscribed.
  </Card>

  <Card title="Engagement trends" icon="chart-line" href="./engagement-analytics">
    Track message sends, opens, clicks, and unsubscribes over time.
  </Card>

  <Card title="Analytics overview" icon="chart-line" href="./analytics-overview">
    Tour the dashboards, APIs, and export tools OneSignal provides for measuring performance.
  </Card>

  <Card title="Users" icon="user" href="./users">
    Users can have multiple Subscriptions and are identified by their External ID.
  </Card>
</Columns>