User Model Beta Overview

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Check out the beta version of our documentation (V11)

This feature is currently in Beta. The beta version of our documentation that outlines our new user-centric approach here.

The new User Model enables you to create personalized engagement journeys for individual users rather than targeting users based on the channels to which they subscribe. This shift from channel-based to individualized targeting enables you to communicate more effectively and precisely with users through their applications, resulting in increased customer satisfaction and engagement. The User Model helps you optimize your strategies and improve your overall customer experience by providing greater flexibility and precision in customer engagement.

With the shift to a user-centric approach, there are many additional benefits. We are now syncing properties (more on that below) from subscriptions up to a user level, allowing you to leverage channel-specific data at an individual level from a messaging and segment-building standpoint.