Gmail 및 Yahoo의 대량 발신자 요구 사항을 충족하기 위한 OneSignal 설정 단계를 안내합니다. SPF, DKIM, DMARC 인증, From: 주소 정렬, 원클릭 구독 취소, 스팸률 모니터링 등 전달 가능성을 지키는 조치를 다룹니다.
2024년 2월 1일, Google과 Yahoo는 대량 발신자에 대한 몇 가지 변경 사항을 시행했습니다. Google은 “대량 발신자”를 하루에 5,000개 이상의 이메일을 보내는 사람으로 정의하고, Yahoo는 비거래 이메일을 보내는 모든 사람으로 간주합니다. 이러한 정책은 이메일 보안을 강화하고 전달 가능성을 개선하기 위한 것이며 더 이상 선택 사항이 아닙니다. 주로 비거래 이메일 전송에 영향을 미치지만 일부는 마케팅 및 거래 전송 모두에 필요합니다.대량 발신자의 경우 몇 가지 빠른 변경으로 좋은 전달 가능성을 계속 유지할 수 있습니다. 자세한 내용은 대량 발신자 섹션으로 이동하세요.
DKIMDKIM 레코드는 OneSignal 이메일 전송 도메인이 사용자를 대신하여 메일을 보낼 권한이 있음을 확인합니다. 도메인의 DNS 설정에서 DKIM 레코드를 설정하여 이메일을 인증하세요. 이는 도메인 이름을 설정합니다SPF도메인에 도메인을 대신하여 이메일을 보낼 수 있는 메일 서버를 나열하는 SPF 레코드가 있는지 확인하세요.
거래 또는 마케팅 이메일을 보내는 경우 발신자의 ‘From’ 헤더의 도메인이 SPF 또는 DKIM 도메인과 일치하는지 확인하세요. 이는 이메일이 DMARC 정렬 검사를 통과하기 위한 요구 사항입니다.전용 전송 도메인(예: email.onesignal.com)이 있는 경우 “From” 주소에 루트 도메인(예: example@onesignal.com)이 있는 이메일 주소를 사용하세요.
Gmail “From:” 헤더를 위조하지 마세요사용자 지정 도메인이 있는 경우 “From:” 주소에 사용해야 합니다. “From:” 주소에 gmail.com 또는 googlemail.com을 사용하면 이메일이 스팸 폴더로 이동합니다.
DKIM, SPF 및 DMARC를 사용한 이메일 인증은 도메인에서 보낸 이메일의 진위 여부를 확인하는 데 중요합니다. DKIM, SPF 및 DMARC를 사용한 이메일 인증은 이제 사칭 및 피싱으로부터 보호하기 위한 대량 발신자의 요구 사항입니다.이메일 도메인에 대한 DNS 인증을 거쳤다면 이미 설정했을 가능성이 높습니다. 도메인 등록 기관에 로그인하여 다시 확인하는 것이 좋습니다. OneSignal 이메일을 사용하는 경우 자세한 지침은 문서를 참조할 수 있습니다.DMARCDNS 설정에서 DMARC 레코드를 설정하여 DMARC를 구현합니다. 이 단계는 SPF 및 DKIM이 설정된 후에 수행됩니다.DMARC 정책을 아직 구현하지 않은 경우 루트 도메인에 다음을 포함하도록 구성하세요:v=DMARC1; p=none;
이메일 헤더와 본문 모두에 원클릭 구독 취소 링크를 포함하는 것은 이제 비거래 이메일을 보내는 대량 이메일 발신자의 요구 사항입니다. 이를 통해 수신자가 원치 않는 이메일을 쉽게 거부할 수 있습니다.여기서 필수 조치는 메시지 본문에 원클릭 구독 취소 링크가 있고 명확하게 표시되는지 확인하는 것입니다. (받은 편지함 제공업체는 헤더에 원클릭 구독 취소 옵션을 자동으로 표시합니다.)목록 구독 취소 기능을 지원하고 이틀 이내에 모든 구독 취소 요청을 처리해야 합니다.
모든 발신자는 명확한 스팸 비율 임계값인 0.3% 미만으로 유지해야 합니다. 특히 대량 발신자인 경우 스팸 비율을 낮게 유지하는 것이 도메인 평판 및 전달 가능성에 중요합니다.
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Google은 “대량 발신자”를 하루에 5,000개 이상의 이메일을 보내는 사람으로 정의하고, Yahoo는 비거래 이메일을 보내는 모든 사람으로 간주합니다. 이러한 정책은 이메일 보안을 강화하고 전달 가능성을 개선하기 위한 것이며 더 이상 선택 사항이 아닙니다. 주로 비거래 이메일 전송에 영향을 미치지만 일부는 마케팅 및 거래 전송 모두에 필요합니다.`}),`\n`,_jsxs(_components.p,{children:[`대량 발신자의 경우 몇 가지 빠른 변경으로 좋은 전달 가능성을 계속 유지할 수 있습니다. 자세한 내용은 `,_jsx(_components.a,{href:`/docs/ko/new-google-and-yahoo-email-updates#actions-to-take-for-bulk-senders`,children:`대량 발신자 섹션으로 이동`}),`하세요.`]}),`\n`,_jsx(Frame,{children:_jsx(OptimizedFrame,{width:`560`,height:`315`,src:`https://www.youtube.com/embed/NcR5uGA_w_w?si=IPmZgJ-y0gL59Wpd`,title:`YouTube video player`,frameborder:`0`,allow:`accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share`,referrerpolicy:`strict-origin-when-cross-origin`,allowfullscreen:true})}),`\n`,_jsx(Heading,{level:`2`,id:`모든-사람이-취해야-할-조치`,children:`모든 사람이 취해야 할 조치`}),`\n`,_jsx(Heading,{level:`3`,id:`1-도메인에-대한-spf-및-dkim-이메일-인증-설정`,children:`1. 도메인에 대한 SPF 및 DKIM 이메일 인증 설정`}),`\n`,_jsx(_components.p,{children:_jsx(_components.strong,{children:`DKIM`})}),`\n`,_jsxs(_components.p,{children:[`DKIM 레코드는 OneSignal 이메일 전송 도메인이 사용자를 대신하여 메일을 보낼 권한이 있음을 확인합니다. 도메인의 DNS 설정에서 `,_jsx(_components.a,{href:`/docs/ko/email-dns-configuration`,children:`DKIM 레코드`}),`를 설정하여 이메일을 인증하세요. 이는 도메인 이름을 설정합니다`]}),`\n`,_jsx(_components.p,{children:_jsx(_components.strong,{children:`SPF`})}),`\n`,_jsxs(_components.p,{children:[`도메인에 도메인을 대신하여 이메일을 보낼 수 있는 메일 서버를 나열하는 `,_jsx(_components.a,{href:`/docs/ko/email-dns-configuration`,children:`SPF 레코드`}),`가 있는지 확인하세요.`]}),`\n`,_jsx(Heading,{level:`3`,id:`2-스팸-비율을-낮게-유지`,children:`2. 스팸 비율을 낮게 유지`}),`\n`,_jsxs(_components.p,{children:[`이메일이 거부되거나 스팸으로 전송되는 것을 방지하려면 스팸 비율이 0.3% 이하여야 합니다. `,_jsx(_components.a,{href:`https://onesignal.com/blog/email-optimization-tips-to-improve-deliverability/`,children:`이메일 전달 가능성을 개선하는 방법`}),`에 대한 가이드를 따르세요.`]}),`\n`,_jsx(Heading,{level:`3`,id:`3-“from”-헤더를-도메인과-일치시키기`,children:`3. “From:” 헤더를 도메인과 일치시키기`}),`\n`,_jsx(_components.p,{children:`거래 또는 마케팅 이메일을 보내는 경우 발신자의 ‘From’ 헤더의 도메인이 SPF 또는 DKIM 도메인과 일치하는지 확인하세요. 이는 이메일이 DMARC 정렬 검사를 통과하기 위한 요구 사항입니다.`}),`\n`,_jsxs(_components.p,{children:[`전용 전송 도메인(예: email.onesignal.com)이 있는 경우 “From” 주소에 루트 도메인(예: `,_jsx(_components.code,{children:`example@onesignal.com`}),`)이 있는 이메일 주소를 사용하세요.`]}),`\n`,_jsxs(Warning,{children:[_jsx(_components.p,{children:_jsx(_components.strong,{children:`Gmail “From:” 헤더를 위조하지 마세요`})}),_jsx(_components.p,{children:`사용자 지정 도메인이 있는 경우 “From:” 주소에 사용해야 합니다. “From:” 주소에 gmail.com 또는 googlemail.com을 사용하면 이메일이 스팸 폴더로 이동합니다.`})]}),`\n`,_jsx(Heading,{level:`2`,id:`대량-발신자가-취해야-할-조치`,children:`대량 발신자가 취해야 할 조치`}),`\n`,_jsx(Heading,{level:`3`,id:`1-전송-도메인에-대한-dmarc-인증-설정`,children:`1. 전송 도메인에 대한 DMARC 인증 설정`}),`\n`,_jsx(_components.p,{children:`DKIM, SPF 및 DMARC를 사용한 이메일 인증은 도메인에서 보낸 이메일의 진위 여부를 확인하는 데 중요합니다. 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(받은 편지함 제공업체는 헤더에 원클릭 구독 취소 옵션을 자동으로 표시합니다.)`]}),`\n`,_jsxs(_components.p,{children:[_jsx(_components.a,{href:`https://support.google.com/mail/answer/81126#subscriptions\u0026zippy=%2Crequirements-for-all-senders%2Crequirements-for-sending-or-more-messages-per-day`,children:`목록 구독 취소 기능`}),`을 지원하고 이틀 이내에 `,_jsx(_components.a,{href:`https://onesignal.com/blog/how-to-manage-email-unsubscribes/`,children:`모든 구독 취소 요청을 처리`}),`해야 합니다.`]}),`\n`,_jsx(Heading,{level:`3`,id:`3-스팸-불만을-낮게-유지`,children:`3. 스팸 불만을 낮게 유지`}),`\n`,_jsx(_components.p,{children:`모든 발신자는 명확한 스팸 비율 임계값인 0.3% 미만으로 유지해야 합니다. 특히 대량 발신자인 경우 스팸 비율을 낮게 유지하는 것이 도메인 평판 및 전달 가능성에 중요합니다.`}),`\n`,_jsx(_components.hr,{})]})}function MDXContent(props={}){const{wrapper:MDXLayout}={..._provideComponents(),...props.components};return MDXLayout?_jsx(MDXLayout,{...props,children:_jsx(_createMdxContent,{...props})}):_createMdxContent(props)}return{default:MDXContent};function _missingMdxReference(id,component){throw new Error(`Expected `+(component?`component`:`object`)+\" `\"+id+\"` to be defined: you likely forgot to import, pass, or provide it.\")}","frontmatter":{},"scope":{"config":{},"pageMetadata":{"title":"Google 및 Yahoo 이메일 발신자 요구 사항","description":"Gmail 및 Yahoo의 대량 발신자 요구 사항을 충족하기 위한 OneSignal 설정 단계를 안내합니다. 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