Requisitos de remetente de email do Google e Yahoo
Etapas no OneSignal para cumprir os requisitos de remetentes em massa do Gmail e Yahoo: SPF, DKIM, DMARC, descadastro em um clique e taxa de spam.
Em 1º de fevereiro de 2024, o Google e o Yahoo implementaram algumas mudanças para remetentes em massa. O Google define um “remetente em massa” como alguém que envia 5.000 e-mails ou mais por dia, e o Yahoo considera como qualquer pessoa que envie e-mails não transacionais. Essas políticas visam aprimorar a segurança de e-mail e melhorar a entregabilidade e não são mais opcionais. Elas impactam principalmente o envio de e-mail não transacional, mas algumas são necessárias tanto para envio de marketing quanto transacional.Para aqueles que são remetentes em massa, algumas mudanças rápidas garantirão que você continue tendo boa entregabilidade. Pule para a seção Remetentes em Massa para saber mais.
1. Configure a autenticação de e-mail SPF e DKIM para seu domínio
DKIMO registro DKIM confirma que seu domínio de envio de e-mail do OneSignal está autorizado a enviar e-mails em seu nome. Autentique seus e-mails configurando um registro DKIM nas configurações de DNS do seu domínio. Isso define o nome do domínioSPFCertifique-se de que seu domínio tenha um registro SPF que liste os servidores de e-mail autorizados a enviar e-mails em nome do seu domínio.
As taxas de spam devem ser de 0,3% ou menos para evitar que seus e-mails sejam rejeitados ou enviados para spam. Siga nosso guia sobre Como Melhorar a Entregabilidade de E-mail.
Para aqueles que enviam e-mails transacionais ou de marketing, certifique-se de que o domínio no cabeçalho ‘De’ do remetente esteja alinhado com o domínio SPF ou DKIM. Este é um requisito para que os e-mails passem nas verificações de alinhamento DMARC.Se você tiver um domínio de envio dedicado (por exemplo, email.onesignal.com), use um endereço de e-mail com o domínio raiz (por exemplo, example@onesignal.com) para o endereço “De”.
Não falsifique cabeçalhos “De:” do GmailSe você tiver um domínio personalizado, certifique-se de usá-lo em seu endereço “De:”. Se você usar gmail.com ou googlemail.com em seu endereço “De:”, seus e-mails irão para a pasta de spam.
1. Configure a autenticação DMARC para seu domínio de envio
A Autenticação de E-mail com DKIM, SPF e DMARC é crítica para verificar a autenticidade dos e-mails enviados do seu domínio. Autenticar e-mails usando DKIM, SPF e DMARC agora é um requisito para remetentes em massa para proteger contra falsificação de identidade e phishing.Se você passou pela autenticação DNS para seu domínio de e-mail, provavelmente já os configurou. Recomendamos fortemente que você faça login no seu registrador de domínio e verifique novamente. Se você usa o e-mail do OneSignal, pode consultar nossa documentação para mais orientações.DMARCImplemente o DMARC configurando um registro DMARC nas suas configurações de DNS. Esta etapa vem depois que SPF e DKIM estiverem configurados.Se você ainda não implementou uma política DMARC, configure-a no seu domínio raiz para conter:v=DMARC1; p=none;
2. Torne o cancelamento de inscrição fácil e claro
Incluir um link de cancelamento de inscrição com um clique tanto no cabeçalho quanto no corpo do e-mail agora é um requisito para remetentes de e-mail em massa que enviam e-mails não transacionais. Isso facilita para os destinatários optarem por não receber e-mails indesejados.A única ação necessária aqui é garantir que você tenha um link de cancelamento de inscrição com um clique no corpo da sua mensagem e que ele seja claramente visível. (Os provedores de caixa de entrada exibem automaticamente a opção de cancelamento de inscrição com um clique no cabeçalho.)Certifique-se também de suportar a funcionalidade list-unsubscribe e processar todas as solicitações de cancelamento de inscrição em até dois dias.
Todos os remetentes devem ficar abaixo de um limite claro de taxa de spam de 0,3%. Manter as taxas de spam baixas é crítico para a reputação do seu domínio e entregabilidade, especialmente se você for um remetente em massa.
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Este é um requisito para que os e-mails passem nas verificações de alinhamento DMARC.`}),`\n`,_jsxs(_components.p,{children:[`Se você tiver um domínio de envio dedicado (por exemplo, email.onesignal.com), use um endereço de e-mail com o domínio raiz (por exemplo, `,_jsx(_components.code,{children:`example@onesignal.com`}),`) para o endereço “De”.`]}),`\n`,_jsxs(Warning,{children:[_jsx(_components.p,{children:_jsx(_components.strong,{children:`Não falsifique cabeçalhos “De:” do Gmail`})}),_jsx(_components.p,{children:`Se você tiver um domínio personalizado, certifique-se de usá-lo em seu endereço “De:”. Se você usar gmail.com ou googlemail.com em seu endereço “De:”, seus e-mails irão para a pasta de spam.`})]}),`\n`,_jsx(Heading,{level:`2`,id:`ações-a-serem-tomadas-por-remetentes-em-massa`,children:`Ações a serem tomadas por remetentes em massa`}),`\n`,_jsx(Heading,{level:`3`,id:`1-configure-a-autenticação-dmarc-para-seu-domínio-de-envio`,children:`1. 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Esta etapa vem depois que SPF e DKIM estiverem configurados.`}),`\n`,_jsx(_components.p,{children:`Se você ainda não implementou uma política DMARC, configure-a no seu domínio raiz para conter:`}),`\n`,_jsx(_components.p,{children:_jsx(_components.em,{children:`v=DMARC1; p=none;`})}),`\n`,_jsx(Heading,{level:`3`,id:`2-torne-o-cancelamento-de-inscrição-fácil-e-claro`,children:`2. Torne o cancelamento de inscrição fácil e claro`}),`\n`,_jsx(_components.p,{children:`Incluir um link de cancelamento de inscrição com um clique tanto no cabeçalho quanto no corpo do e-mail agora é um requisito para remetentes de e-mail em massa que enviam e-mails não transacionais. Isso facilita para os destinatários optarem por não receber e-mails indesejados.`}),`\n`,_jsxs(_components.p,{children:[`A `,_jsx(_components.em,{children:`única ação necessária`}),` aqui é garantir que você tenha um link de cancelamento de inscrição com um clique no corpo da sua mensagem e que ele seja claramente visível. 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