Gmail ve Yahoo toplu gönderici gereksinimleri için OneSignal’e özel adımlar: SPF, DKIM, DMARC, From: hizalama, tek tıkla abonelikten çıkma ve spam izleme.
1 Şubat 2024’te Google ve Yahoo, toplu göndericiler için birkaç değişikliği uygulamaya koydu. Google bir “toplu göndericiyi” günde 5.000 veya daha fazla e-posta gönderen kişi olarak tanımlar ve Yahoo bunu işlem dışı e-postalar gönderen herkes olarak değerlendirir. Bu politikalar e-posta güvenliğini artırmayı ve teslim edilebilirliği iyileştirmeyi amaçlar ve artık isteğe bağlı değildir. Çoğunlukla işlem dışı e-posta gönderimini etkiler, ancak bazıları hem pazarlama hem de işlemsel gönderim için gereklidir.Toplu gönderici olanlar için, birkaç hızlı değişiklik iyi teslim edilebilirliğe sahip olmaya devam etmenizi sağlayacaktır. Daha fazla bilgi edinmek için Toplu Göndericiler bölümüne atlayın.
1. Domain’iniz için SPF ve DKIM e-posta doğrulamasını kurun
DKIMDKIM kaydı, OneSignal e-posta gönderme domain’inizin sizin adınıza posta göndermek için yetkilendirildiğini onaylar. Domain’inizin DNS ayarlarında bir DKIM kaydı kurarak e-postalarınızı doğrulayın. Bu, domain adını ayarlarSPFDomain’inizin, domain’iniz adına e-posta göndermesine izin verilen posta sunucularını listeleyen bir SPF kaydına sahip olduğundan emin olun.
İşlemsel veya pazarlama e-postaları gönderenler için, gönderenin ‘From’ başlığındaki domain’in SPF veya DKIM domain’i ile hizalandığından emin olun. Bu, e-postaların DMARC hizalama kontrollerinden geçmesi için bir gerekliliktir.Özel bir gönderme domain’iniz varsa (örn. email.onesignal.com), “From” adresi için kök domain ile bir e-posta adresi kullanın (örn. example@onesignal.com).
1. Gönderme domain’iniz için DMARC doğrulamasını kurun
DKIM, SPF ve DMARC ile E-posta Doğrulama, domain’inizden gönderilen e-postaların özgünlüğünü doğrulamak için kritik öneme sahiptir. DKIM, SPF ve DMARC kullanarak e-postaları doğrulamak, artık toplu göndericiler için kimliğe bürünme ve kimlik avına karşı koruma sağlamak için bir gerekliliktir.E-posta domain’iniz için DNS doğrulamasından geçtiyseniz, muhtemelen bunları zaten kurmuşsunuzdur. Domain kayıt şirketinize giriş yapmanızı ve iki kez kontrol etmenizi şiddetle öneririz. OneSignal e-postasını kullanıyorsanız, daha fazla rehberlik için dokümantasyonumuza başvurabilirsiniz.DMARCDNS ayarlarınızda bir DMARC kaydı kurarak DMARC’ı uygulayın. Bu adım, SPF ve DKIM’in yerinde olmasından sonra gelir.Henüz bir DMARC politikası uygulamadıysanız, kök domain’inizde şunu içerecek şekilde yapılandırın:v=DMARC1; p=none;
Hem başlıkta hem de e-postanın gövdesinde tek tıkla abonelikten çıkma bağlantısı eklemek, artık işlem dışı e-postalar gönderen toplu e-posta göndericileri için bir gerekliliktir. Bu, alıcıların istenmeyen e-postalardan vazgeçmesini kolaylaştırır.Buradaki tek gerekli işlem, mesajınızın gövdesinde tek tıkla abonelikten çıkma bağlantısına sahip olduğunuzdan ve bunun açıkça görünür olduğundan emin olmaktır. (Gelen kutusu sağlayıcıları, başlıkta tek tıkla abonelikten çıkma seçeneğini otomatik olarak görüntüler.)Ayrıca liste-abonelikten çıkma işlevselliğini desteklediğinizden ve tüm abonelikten çıkma isteklerini iki gün içinde işlediğinizden emin olun.
Tüm göndericiler net bir spam oranı eşiği olan %0.3’ün altında kalmalıdır. Spam oranlarını düşük tutmak, özellikle toplu gönderici iseniz, domain itibarınız ve teslim edilebilirliğiniz için kritik öneme sahiptir.
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