improved

Improved In App Message Analytics for Event Streams

We're excited to announce new enhanced analytics capabilities in our event streams, giving you granular visibility into how users interact with your IAM implementation.

You can now track and analyze specific engagement metrics for:

  • Individual pages within your IAM flow
  • Button interactions
  • Image engagement

Why It Matters
This granular data enables you to understand exactly how users navigate through your IAM implementation. For example, you can now compare engagement rates between different pages in your flow, helping you identify potential optimization opportunities and understand where users are most engaged or where they might be dropping off.

Key Benefits

  • Track conversion rates for specific pages in your IAM flow
  • Measure button click-through rates
  • Monitor image engagement patterns
  • Make data-driven decisions about your IAM implementation

Available for all event streams users