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Retargeting lets you send follow-up messages to users based on how they interacted with a previous message. From the Audience Activity section of any sent message report, you can target users who clicked, didn’t click, failed delivery, unsubscribed, or any other category — then compose a new message to that group directly.

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How to retarget users

1

Open a sent message

Go to the Messages or Delivery tab in the OneSignal Dashboard and select the message you want to retarget users from.
Messages list in the OneSignal dashboard showing sent notifications
2

View Audience Activity

Navigate to the Audience Activity section. You can see how users interacted with your message — categories include Sent, Confirmed Delivery, Did Not Confirm Delivery, Clicked, Did Not Click, Failed, and Unsubscribed.
3

Start retargeting

Click the Send a Retargeted Message button next to the category you want to retarget.
Audience Activity section with the Send a Retargeted Message button
4

Create your retargeting message

  • Enter a Message Name so you can find it later.
  • The Audience is automatically set based on the category you selected.
Retargeting message setup showing the pre-filled audience
5

Compose and send

Write your retargeting message as you normally would using the message editor.
Retargeting messages must be scheduled within 30 days of the original message’s send date.

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FAQ

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Why don’t I see my previously sent notifications?

Notifications sent via the API or as Automated Messages are automatically deleted after approximately 30 days. Once deleted, they no longer appear in your message history or are available for retargeting.

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Why can’t I retarget older messages?

Only messages sent within the last 30 days are eligible for retargeting. After this period, interaction data is automatically purged and the message becomes ineligible. If you recently upgraded to a plan that includes retargeting, messages sent before the upgrade are not retroactively stored. Retargeting data collection begins only after your account gains access to the feature.
Need help?Chat with our Support team or email support@onesignal.comPlease include:
  • Details of the issue you’re experiencing and steps to reproduce if available
  • Your OneSignal App ID
  • The External ID or Subscription ID if applicable
  • The URL to the message you tested in the OneSignal Dashboard if applicable
  • Any relevant logs or error messages
We’re happy to help!

Push message reports

View delivery outcomes, engagement metrics, and per-subscription audience activity.

Exporting data

Export message and user data to CSV for offline analysis.