When opening an in-app message report, you will see the high-level statistics for how the in-app message is performing. You can find In-App Message Reports Stats by going to Messages > In-App and selecting a message.

This example shows: (24.0k) unique clicks, 24.4k total clicks.

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Message Statistics

A graph of message events by block over a 30 day, 24 hour, or 1 hour period. This can be filtered by platform and exported via the dashboard.

This data is presented on a per-card, per-block basis. Displaying how many times a block was clicked per card and the click-through rate (CTR).

Card

Card is the view or page of the message. Important when using carousels.

Block

Block is the element of the message.

Impressions

Impressions is the number of times a card within the message was displayed. A carousel message will have multiple cards but not all cards may be viewed by each user.

Clicks

Total Clicks is the number of times a button block, image block, or background was clicked. It does not include the “Close Button” clicks.

CTR

Click-Through Rate is measured by ((Clicks of all blocks - Close Button)/Impressions) * 100%

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Audience activity

See which mobile subscriptions viewed (impression) or clicked a block within the message. Audience activity is available for 30 days from the time the message is displayed.

Note: If a user has viewed or clicked on the same message twice, their latest interaction will replace the previous one.

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FAQ

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Why are there fewer clicks than impressions?

  • In-App Messages can be “swiped away” or automatically dismissed after a certain amount of time has passed. See Advanced Settings.

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Why are there more clicks than impressions?

  • Multiple blocks can be clicked on the same impression of an In-App Message.

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Why do I see “Deleted” blocks?

  • If you add/remove/update a card or block of an In-App Message, it will delete the old blocks and add new ones. The old blocks will be labeled with “Deleted” and keep their current impression and click data.

  • For example, a “Deleted body”, “Deleted Element” and/or “Deleted close_button” means a change occurred in the IAMs body/text and close blocks.