In-App Message Reports

OneSignal In-App Message delivery and statistics

When opening an in-app message report, you will see the high-level statistics for how the in-app message is performing. You can find In-App Message Reports Stats by going to In-App and selecting a sent message.

High-level statistics for an in-app message.

High-level statistics for an in-app message.

Delivery Statistics

CardA card is a page of an In-App Message. A carousel can contain many cards. If no carousel, you will only see "Card 1".
BlockAn element of the In-App Message.
ImpressionsThe number of times the card was displayed.
ClicksThe number of times a block was clicked.
CTRClick Through Rate (CTR) is measured by ((Clicks of all blocks - Close Button)/Impressions) * 100%

Statistics can be be exported by clicking Export on the Message Statistics chart or All Statistics table.


Why are there fewer clicks than impressions?

In-App Messages can be "swiped away" or automatically dismissed after a certain amount of time has passed. See Advanced Settings.

Why are there more clicks than impressions?

Multiple blocks can be clicked on the same impression of an In-App Message.

Why do I see "Deleted" blocks?

If you add/remove/update a card or block of an In-App Message, it will delete the old blocks and add new ones. The old blocks will be labeled with "Deleted" and keep their current impression and click data.

For example, a "Deleted body", "Deleted Element" and/or "Deleted close_button" means a change occurred in the IAMs body/text and close blocks.