Custom events let you trigger Journeys based on real user behavior. This allows you to send timely, relevant messages in response to key user actions in your app or website.
Optional parameters about the event (e.g., plan name, product ID, price).
This event will immediately add the user with external_id user_12345 to a Journey with completed_onboarding as the custom event entry-rule trigger or wait until action.
Event-triggered Journeys let you immediately message users based on real-time activity—no need to wait for segment updates. You can start a Journey the moment a user takes a key action.
Here are a few examples of how you can use Wait Until:
Onboarding: Wait until a user completes setup before showing advanced tips
Promotions: Wait until a user adds a product to cart before sending a discount
(Coming Soon): Only continue for users who clicked a prior message
You can also define an expiration window. If the user doesn’t meet the condition in time, you can continue down a fallback path, send an alternate message, or exit the Journey.