Journey Examples

For additional Journey resources, please see:

Onboarding Journey

Journey Settings	Description
Entry Rules	User matches the segment criteria Subscribed users, future additions only (you only want people who subscribe going forward, you don't want existing users to receive this)
Exit Rules	They moved through the entire journey
Re-entry Rules	No
Content	Welcome new users to your app or website, encourage them to accomplish certain tasks over the first several days or weeks

1427 — Onboarding Welcome Journey Example

Re-engagement Campaign

Journey Settings	Description
Entry Rules	User's Last Session is greater than the amount of time: 7 days Subscribed users (you may want to exclude certain segments like paid customers if your goal is to get more free users coming back)
Exit Rules	They moved through the entire journey or meet certain conditions Exit when user becomes active in your app/website
Re-entry Rules	Yes, after a certain amount of time: 7 days (you're fine for re-engagement to happen every time they haven't opened your app in a while)
Content	Remind users to come back to your app when they haven't opened it in a while, and entice them with rewards or discounts

Abandoned Cart

Journey Settings	Description
Entry Rules	User matches the segment criteria Segment with a tag “cart_item”, and ensure to tag your users when they have items in their cart
Exit Rules	They moved through the entire journey or meet certain conditions Exit when a user enters a segment (segment with “cart_item” empty (when a user completes their purchase then remove this tag)
Re-entry Rules	Yes, after a certain amount of time: 1 day (you're fine sending a user this campaign once daily, every time they abandon their cart)
Content	Remind users to come back and purchase the item they didn't complete checkout with. You might want to have different branches for different item categories or personas e.g. if they have purchased previously or not

Promotional Campaign

Journey Settings	Description
Entry Rules	User matches the segment criteria Subscribed users or target the segment your promotional campaign is relevant to
Exit Rules	They moved through the entire journey or meet certain conditions Select a segment that defines the goal you want to target e.g. users who purchased
Re-entry Rules	No (if this is a one-off campaign then send it once)
Content	Prepare them for the event, remind them when it starts, offer a discount or reward as it gets close to ending

1487 — Promotional Campaign Journey Example

Send Message After User Leaves App If Action Incomplete

Initial Setup

Use Data Tags to mark that the action needs to be performed by the user. Remove the tag when the action is completed.
Setup the Segment for this tag.

Journey Settings	Option	Description
Entry Rules	The user's Last Session is greater than the amount of time.	The amount of time you determine the user has been last active on your app or website.
Audience	Include the segment you want to target with the tag.	These are the users eligible to receive the message.
Exit Rules	Exit when the user no longer matches the audience conditions.	When the user leaves the segment, they will no longer be eligible for the journey message.
Re-entry Rules	Yes, after a certain amount of time.	The amount of time you want to wait for the user to be eligible to get the message again.

Journey Steps:

Add the desired message(s).
Wait node set for x amount of time you want the user to wait for. This can be a high or low number depending on if you want the message to show again as a reminder. In the example, we use 104 weeks (2 years).

AB Test Within a Journey

Using a Split Branch node, you can set a 50/50 split within your journey. Create 2 different message templates and as your users flow through, half will get "Template A" and the other "Template B".

You can then export your message data to check the Analytics as desired.

Display In-App Messages in Order & Once per Day

In this example, we want to display 3+ in-app messages in a row, but only show them once per day. If a user doesn't open the app, they will still see it next time they open the app.

Initial Setup

Create a segment called iam_journey with filter: User Tag iam_journey is 1
1. You can change iam_journey to whatever name you choose.
2. This tag will be set on each user that finishes the Journey and gets all messages.

You can create the In-App Messages ahead of time or within the Journey directly.
1. See Design In-App Messages with Drag and Drop for more.
Setup the following Journey

Journey Settings	Option	Description
Entry Rules	User matches the segment criteria	These are the users eligible to receive the message.
Audience	Include Segment & Exclude Segment	Include the "Subscribed Users" segment. Exclude the "`iam_journey`" segment from step 1.
Exit Rules	They moved through the entire journey	No additional conditions necessary.
Re-entry Rules	Yes, after a certain amount of time.	2 minutes

Journey Steps

Repeat this order for the number of messages you want to display. In this example, we will display 3 In-App Messages (IAM 1, IAM 2, IAM 3).

Add an In-App Message Step.
1. Name the message, example: IAM 1.
2. At bottom of message, set Delivery Schedule to 1 Day.
Add Yes/No Branch Action before the In-App Message Step.
1. Set your branching conditions: Previous message behavior: "IAM 1 Viewed"
2. Follow the No branch
  1. Drag the IAM 1 to the No branch
  2. Add a Wait Step for 1 Day
3. Follow the Yes branch
  1. Within the Yes branch, repeat steps 1 & 2 for all messages replacing IAM 1 with the new In-App message. Example: IAM 2, IAM 3, etc.
  2. At final Yes branch, add Tag User action.
    1. Tag User the same tag used in the Initial Setup > Step 1 Segment
      1. Example iam_journey : 1