Common examples to get your journey started.
Journey Settings | Description |
---|---|
Entry Rules | User matches the segment criteria Subscribed users, future additions only (you only want people who subscribe going forward, you don’t want existing users to receive this) |
Exit Rules | They moved through the entire journey |
Re-entry Rules | No |
Content | Welcome new users to your app or website, encourage them to accomplish certain tasks over the first several days or weeks |
Onboarding Welcome Journey Example
Journey Settings | Description |
---|---|
Entry Rules | User’s Last Session is greater than the amount of time: 7 days**Subscribed users** (you may want to **exclude certain segments** like paid customers if your goal is to get more free users coming back) |
Exit Rules | They moved through the entire journey or meet certain conditions**Exit when user becomes active in your app/website** |
Re-entry Rules | Yes, after a certain amount of time: 7 days (you’re fine for re-engagement to happen every time they haven’t opened your app in a while) |
Content | Remind users to come back to your app when they haven’t opened it in a while, and entice them with rewards or discounts |
Re-engagement Campaign Journey Example
Journey Settings | Description |
---|---|
Entry Rules | User matches the segment criteria Segment with a tag “cart_item”, and ensure to tag your users when they have items in their cart |
Exit Rules | They moved through the entire journey or meet certain conditions Exit when a user enters a segment - segment with “cart_item” empty (when a user completes their purchase then remove this tag) |
Re-entry Rules | Yes, after a certain amount of time: 1 day (you’re fine sending a user this campaign once daily, every time they abandon their cart) |
Content | Remind users to come back and purchase the item they didn’t complete checkout with. You might want to have different branches for different item categories or personas e.g. if they have purchased previously or not |
Abandoned Cart Journey Example
Journey Settings | Description |
---|---|
Entry Rules | User matches the segment criteria Subscribed users or target the segment your promotional campaign is relevant to |
Exit Rules | They moved through the entire journey or meet certain conditions Select a segment that defines the goal you want to target e.g. users who purchased |
Re-entry Rules | No (if this is a one-off campaign then send it once) |
Content | Prepare them for the event, remind them when it starts, offer a discount or reward as it gets close to ending |
Promotional Campaign Journey Example
Journey Settings | Option | Description |
---|---|---|
Entry Rules | The user’s Last Session is greater than the amount of time. | The amount of time you determine the user has been last active on your app or website. |
Audience | Include the segment you want to target with the tag. | These are the users eligible to receive the message. |
Exit Rules | Exit when the user no longer matches the audience conditions. | When the user leaves the segment, they will no longer be eligible for the journey message. |
Re-entry Rules | Yes, after a certain amount of time. | The amount of time you want to wait for the user to be eligible to get the message again. |
Add the desired message(s).
Wait node set for x amount of time you want the user to wait for.
An a/b test
Create a new segment
iam_journey
with filter: User Tag iam_journey
is 1
iam_journey
to whatever name you choose.Segment creation screen
You can create the In-App Messages ahead of time or within the Journey directly.
Setup the following Journey
Journey Settings | Option | Description |
---|---|---|
Entry Rules | User matches the segment criteria | These are the users eligible to receive the message. |
Audience | Include Segment & Exclude Segment | Include the “Subscribed Users” segment. Exclude the “iam_journey ” segment from step 1. |
Exit Rules | They moved through the entire journey | No additional conditions necessary. |
Re-entry Rules | Yes, after a certain amount of time. | 2 minutes |
IAM 1
.IAM 1
Viewed”
IAM 1
to the No branchIAM 1
with the new In-App message. Example: IAM 2
, IAM 3
, etc.iam_journey
: 1
The complete journey