Journeys Examples
Common examples to get your journey started.
For additional Journey resources, please see:
- Consistently Drive Value with Journeys
- Increase Engagement with Email for Cross-Channel Journeys
- Improve Retention with In-App and SMS for Journeys
Onboarding Journey
| Settings | Description |
|---|---|
| Entry Rules | User matches the segment criteria Subscribed users, future additions only (you only want people who subscribe going forward, you don't want existing users to receive this) |
| Exit Rules | They moved through the entire journey |
| Re-entry Rules | No |
| Content | Welcome new users to your app or website, encourage them to accomplish certain tasks over the first several days or weeks |
Onboarding Welcome Journey Example
Onboarding Welcome Journey Example
Re-engagement Campaign
| Settings | Description |
|---|---|
| Entry Rules | User is inactive for amount of time: 7 days Subscribed users (you may want to exclude certain segments like paid customers if your goal is to get more free users coming back) |
| Exit Rules | They moved through the entire journey or meet certain conditions Exit when user becomes active in your app/website |
| Re-entry Rules | Yes, after a certain amount of time: 7 days (you're fine for reengagement to happen every time they haven't opened your app in a while) |
| Content | Remind users to come back to your app when they haven't opened it in a while, entice them with rewards or discounts |
Re-engagement Campaign Journey Example
Re-engagement Campaign Journey Example
Abandoned Cart
| Settings | Description |
|---|---|
| Entry Rules | User matches the segment criteria Segment with a tag “cart_item”, and ensure to tag your users when they have items in their cart |
| Exit Rules | They moved through the entire journey or meet certain conditions Exit when a user enters a segment (segment with “cart_item” empty (when a user completes their purchase then remove this tag) |
| Re-entry Rules | Yes, after a certain amount of time: 1 day (you're fine sending a user this campaign once daily, every time they abandon their cart) |
| Content | Remind users to come back and purchase the item they didn't complete checkout with. You might want to have different branches for different item categories or personas e.g. if they have purchased previously or not |
Abandoned Cart Journey Example
Abandoned Cart Journey Example
Promotional Campaign
| Settings | Description |
|---|---|
| Entry Rules | User matches the segment criteria Subscribed users or target the segment your promotional campaign is relevant to |
| Exit Rules | They moved through the entire journey or meet certain conditions Select a segment that defines the goal you want to target e.g. users who purchased |
| Re-entry Rules | No (if this is a one-off campaign then send it once) |
| Content | Prepare them for the event, remind them when it starts, offer a discount or reward as it gets close to ending |
Promotional Campaign Journey Example
Promotional Campaign Journey Example
Send Message After User Leaves App If Action Incomplete
Initial Setup
- Use Data Tags to mark that the action needs to be performed by the user. Remove the tag when the action is completed.
- Setup the Segment for this tag.
| Journey Settings | Option | Description |
|---|---|---|
| Trigger | User is inactive for amount of time. | The amount time you want the user to be inactive before the message is sent. |
| Audience | Include the segment you want to target with the tag. | These are the users eligible to receive the message. |
| Exit Rules | Exit when user no longer matches the audience conditions. | When the user leaves the segment, they will no longer be eligible for the journey message. |
| Re-entry Rules | Yes, after a certain amount of time. | The amount of time you want to wait for the user to be eligible to get the message again. |
Journey Steps:
- Send the desired message(s). This will send as soon as possible after the Trigger.
- Wait node set for x amount of time you want the user to wait for. This can be a high or low number depending on if you want the message to show again as a reminder. In the example, we use 104 weeks (2 years).
Updated 9 days ago