Example: Personalize in-app messages

Target users based on their data tags with tag substitution

Using Message Personalization through Data Tags, you can update your In-App Messages.

In the screenshots below, the In-App is configured with data tags in:

  • Text block - to display the completed level and the reward for that level
  • Image block - to display the image corresponding to the reward, along with the default image
  • Button 2 text - to list down the reward value, along with the default value of 100
  • Background image

Here is how the In-App Message is displayed on the user’s device based on the completed level.

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Property Substitution and Testing In-App Messages

Property substitution does not work for In-App Messages at this time.

Tag substitution does not work when an in-app message sending to test users via the "Send Test Message" buttons.