Quickly identify and select your email and in-app message templates with the new updated card view.

Instead of relying on template names alone, you can now see clear visual previews, making it easier to choose the right template at a glance.

When navigating to the dashboard, select “New Message” > “New In-App” or “New Email,” your available templates will be displayed with visual previews for faster selection. This update eliminates guesswork, speeds up the workflow, and ensures teams can quickly find and apply the right template to create engaging, on-brand messaging in less time.

Keep your users in sync across HubSpot and OneSignal! With this new workflow action, you can now create users in OneSignal whenever a HubSpot workflow trigger fires. This enables you to queue up personalization details (such as data tags) and plan engagement strategies before a user even interacts with your mobile platform. Additionally, you can trigger an SMS or email via HubSpot while simultaneously creating a user in OneSignal—ensuring seamless and immediate engagement.

Documentation for this new feature can be found here.

As operating systems update, they often introduce new changes in their push designs.

We've updated our previews so they match latest and greatest push notification designs across iOS (18), Android (15), Windows (11), macOS (Sequoia). This ensures you see what your users will see when testing in OneSignal.

We highly recommend making use of our Test & Preview functionality so you can always see the most up-to-date message designs, with personalization, on your own device.

Protect user privacy and reduce compliance risks by masking personally identifiable information (PII) such as emails and phone numbers. With PII masking, your team can work securely while still analyzing campaign performance and sharing insights across teams.

OneSignal automatically masks phone numbers and emails in the dashboard and any data exported directly from the platform. However, PII masking does not currently apply to data accessed via API requests, external IDs, or data tags.

PII masking is available exclusively for Enterprise customers and for Professional or Growth plan customers who have opted into the Security and Legal package. To enable this feature, contact OneSignal Support or your dedicated Account Manager.

We know it can be difficult to keep user data clean and ensure phone numbers are valid. OneSignal now offers a way to set up one-time verification codes and run checks on phone numbers via OneSignal APIs.

Verify: Sends the user a one-time verification code to ensure the customer owns the phone #
Lookup: Confirms the phone number entered by a user at onboarding is valid

For more information on setting up one time codes, see our documentation.

Note: Only available for Pro & Enterprise plans

OneSignal customers can now effortlessly sync their app’s message event data—including push, email, in-app, and SMS—directly to BigQuery. This integration enables secure, automatic data transfer, allowing teams to unify their OneSignal messaging data with broader funnel insights. By centralizing this data in BigQuery, customers can unlock deeper analytics, measure the impact of their messaging, and make more data-driven decisions with ease.

The counts of subscribed counts for each channel have moved from the dashboard to the Subscriptions page in OneSignal. Now you will see the number of Subscribed subscriptions for each channel at the top of the Subscriptions page under Audience to get an overview of audience reach per channel in the context of your subscriptions.

If you still wish to view this information on the Dashboard, you can filter your Subscriptions trends chart by channel.

We've made a couple of improvements to our SMS keywords.

1. Segment by subscription status when sending a keyword to encourage converting your customers who are not yet subscribed into opting in to your SMS marketing messages
2. Setup an auto-responder for unrecognized keywords

Are you curious to learn more about how your end users engage with the messages you send from OneSignal? Head to your Dashboard to see the new Engagement Trends report.

With this report you will gain insight into how users engage with your messages across Push, Email, and SMS. Track click-through-rate, unsubscribes, and monitor trends over time to refine your messaging strategy and optimize communication frequency. This comprehensive report consolidates data from all message types (Dashboard, API, Journeys) for a clearer view of performance. Now available in your OneSignal dashboard! Learn more.

We're excited to introduce new sorting capabilities to help you manage your segments more efficiently.

What’s new:
Finding and managing your segments just got easier!
You can now sort segments by Last edited, Created at and more

Why is this great
This update is especially valuable for customers who:

• Maintain numerous segments
• Frequently update their segment configurations
• Need to identify and clean up outdated segments
• Want to quickly find recently modified segments