We've made a couple of improvements to our SMS keywords.

1. Segment by subscription status when sending a keyword to encourage converting your customers who are not yet subscribed into opting in to your SMS marketing messages
2. Setup an auto-responder for unrecognized keywords

Are you curious to learn more about how your end users engage with the messages you send from OneSignal? Head to your Dashboard to see the new Engagement Trends report.

With this report you will gain insight into how users engage with your messages across Push, Email, and SMS. Track click-through-rate, unsubscribes, and monitor trends over time to refine your messaging strategy and optimize communication frequency. This comprehensive report consolidates data from all message types (Dashboard, API, Journeys) for a clearer view of performance. Now available in your OneSignal dashboard! Learn more.

We're excited to introduce new sorting capabilities to help you manage your segments more efficiently.

What’s new:
Finding and managing your segments just got easier!
You can now sort segments by Last edited, Created at and more

Why is this great
This update is especially valuable for customers who:

• Maintain numerous segments
• Frequently update their segment configurations
• Need to identify and clean up outdated segments
• Want to quickly find recently modified segments

We're excited to announce new enhanced analytics capabilities in our event streams, giving you granular visibility into how users interact with your IAM implementation.

You can now track and analyze specific engagement metrics for:

• Individual pages within your IAM flow
• Button interactions
• Image engagement

Why It Matters
This granular data enables you to understand exactly how users navigate through your IAM implementation. For example, you can now compare engagement rates between different pages in your flow, helping you identify potential optimization opportunities and understand where users are most engaged or where they might be dropping off.

Key Benefits

• Track conversion rates for specific pages in your IAM flow
• Measure button click-through rates
• Monitor image engagement patterns
• Make data-driven decisions about your IAM implementation

Available for all event streams users

Introducing Email Senders: Take Control of Your Sending Identity 🚀

We're excited to announce Email Senders, a powerful new feature that gives you unprecedented control over your email sending infrastructure. Now you can manage multiple sending domains within a single OneSignal app, bringing new levels of flexibility and optimization to your email strategy.

🎯 Perfect Your Sending Strategy

Create distinct senders for different types of communications:

• Keep your marketing campaigns separate from crucial transactional emails
• Maintain different brand voices for various product lines
• Optimize sender reputation for each type of communication

💪 Protect Your Email Reputation

Domain separation means you can:

• Shield your transactional email reputation from high-volume marketing campaigns
• Maintain pristine delivery rates for your critical communications
• Scale your marketing efforts without compromising your essential messages

⚡️ Key Benefits

• Flexible Configuration: Set unique sender names, email addresses, and sending domains for each identity
• Reputation Management: Isolate and protect your sending reputation by purpose
• Simplified Organization: Manage all sender identities from one centralized dashboard

🚀 Real-World Impact

Launch ambitious marketing campaigns while keeping your transaction emails (like password resets, order confirmations, and account alerts) flowing smoothly to their destinations. No more compromising one for the other.

Ready to take control of your email senders? Email Senders is available now in your OneSignal dashboard, see our guide for adding an additional sender

We've added intelligent delivery to email.

Transform your email engagement with OneSignal's latest breakthrough: Intelligent Delivery. This powerful new feature automatically determines the optimal time to reach each individual user, maximizing your email campaign's impact.

🎯 Perfect Timing, Every Time

Say goodbye to emails buried at the bottom of inboxes. Our intelligent system analyzes your users' engagement patterns to deliver messages when they're most likely to be checking their email – keeping you front and center in their inbox.

🤖 Smart Learning Engine

Our algorithm continuously learns from:

• User open patterns
• Click-through behavior
• Real human interactions (excluding bot activity)

The more your users engage, the smarter the system becomes, creating an ever-improving cycle of optimization.

🔄 Seamless Integration

Intelligent Delivery works harmoniously with your existing OneSignal features:

• A/B Testing compatibility for maximum optimization
• Automatic fallback to standard delivery for new users

🚀 Getting Started

When sending your email, under delivery schedule, select Intelligent Delivery and your email will be sent at the optimal time for your user.

Automated Messages are no longer supported and the feature has been retired in the free plan. Paid apps will continue to have access to this feature until further notice.

Active automated messages will remain live and continue functioning as expected. However, you can no longer create new automated messages, or reactivate paused automated messages. To build new automated sequences and enhance your campaigns, we recommend using Journeys.

For questions on this change, please reach out to support@onesignal.com.

We improved the new message experience by adding a library of templates (get inspiration for your next push, in-app, email, or SMS), or quickly start from a template you've made, or a previous message.

Now you can choose to have users move down the same percentage split branch every time they re-enter a Journey, giving you more control over what messages are sent in Journeys.

message.url is now a supported property for push events. It enables the retrieval of the launch URL directly from your event stream payload.

If you use a different URL for web versus app audiences in the same push, use the message.app_urland message.web_url instead.

Example Event Stream body:

{
       "user_id": "{{ event.external_id }}",
       "event_id": "{{ event.id }}",
       "event": "{{ event.kind }}",
       "properties": {
         "message_id": "{{ message.id }}",
         "message_name": "{{ message.name }}",
         "message_title": "{{ message.title.en }}",
         "message_contents": "{{ message.contents.en }}",
         "message_url": "{{ message.url }}",
         "message_app_url": "{{ message.app_url }}",
         "message_web_url": "{{ message.web_url }}",
         "template_id": "{{ message.template_id }}",
         "subscription_id": "{{ event.subscription_id }}",
         "subscription_device_type": "{{ event.subscription_device_type }}",
         "source": "onesignal"
       },
       "originalTimestamp": "{{ event.datetime }}"
  }