Subscribed Users is the amount of devices in which you can send messages.
Total Users is a combination of Subscribed + Unsubscribed devices.
A "user" record is created and subscribed in the following ways:
- Mobile Apps: a device downloads and opens your app, a user record is created. Android devices get subscribed automatically upon open. iOS devices generally need to opt-in to push.
- Websites: a device tied to a browser profile visits the site and opts-in through the Native Browser Prompt.
- Email: an email address can be sent to OneSignal through our API or Dashboard. See our Email Overview.
- SMS: You can import your SMS subscribers using CSV upload. SDK and API support coming soon. Here is a quick overview of how to setup SMS.
Once the User record gets created, an unique
player_id is automatically assigned to the device. You can also set your own custom user ids (
external_user_id) to devices for targeting as well. See Internal Database, DMP, & CRM for more details.
If you have an analytics tool, see our Analytics Integration Guides for more details on setting this up.
Web Push Subscribers and iOS Mobile App Subscribers must opt-in to subscribe. See our Prompting Guide for more details on getting permission.
Android Mobile App Subscribers are opted-in when they open the app for the first time.
Devices get unsubscribed when they:
- Uninstall the mobile App
- Clear Browser Cache
- Go into Device or Browser settings and unsubscribe (see Unsubscribe from Notifications Guide)
- You unsubscribe them through the SDK
setSubscriptionmethod or API Edit device call, setting
Any subscribed device that unsubscribes will be detected and marked in OneSignal automatically when they:
After you send 2 notifications to the unsubscribed device on Android Mobile Apps and Web. For iOS, this may take a week for Apple to update the subscription record. More details below.
If you target devices directly via the API using
include_external_user_ids parameters we also provide the unsubscribed devices as
"invalid_external_user_ids" callback results which you can process in your Internal Database, DMP, & CRM.
iOS Unsubscribe Detection
Apple changed the way it reports unsubscribe events on iOS apps.
In the past, they would report the unsubscribed device upon the 2nd notification. They stopped doing this for privacy reasons. Apple intentionally does not want token invalidation to be used as a method to detect app uninstall.
Some details provided by Apple can be found here: https://forums.developer.apple.com/thread/116445
Currently if a device unsubscribes and opens the app, we detect this right away through our SDK. However if the device uninstalls the app or unsubscribes and does not open the app, it may take several weeks for Apple to report the device unsubscribe event.
If you need to remove older devices, you can delete them using our dashboard or API.
The All Users page is where you can view all user records of your app/website. Use this page to:
- Set Test Users
- Importing User Attributes
- Import Email Addresses
- Import Phone Numbers
- Exporting User Data
The Segments page is where you can group devices by data filters to target with messages.
The OneSignal Player ID is a UUID (Unique Universal Identifier) that OneSignal creates per device per OneSignal App ID.
The format is lowercase letters and numbers 8 characters-4 characters-4 characters-4 characters-12 characters like
A common practice is to tie the OneSignal Player ID with your User ID (we call External User Id). See our Internal Database, DMP, & CRM Integration Guide for more on this setup.
Web Push - When the user clears their cookie data for your site.
Mobile Apps - If using version 3.0.0+ of our iOS SDK or 4.0.0+ of our Android SDK, the Player ID will always change when:
- Deleting Users
- Uninstalling and Re-installing the Mobile App or Installing the Mobile App on a new device
Earlier Versions of our Mobile SDKs, OneSignal makes a best effort to keep the same Player ID on all devices that are assigned. Some circumstances that may cause it to change:
- Android: If the user has opted out of the Google Advertising ID, uninstalls the app and re-installs.
- iOS: If the user does not have any other apps installed that have your IFV (identifierForVendor), then uninstalling your app and re-installing it, will give them a new Player ID.
The IFV is used to keep the ID the same after a full re-install, but only if the user has another one of your apps installed.
Please see Finding Users
external_user_id is an identifier you set which helps map your unique database User ID's to the OneSignal
player_id device record. This could be any unique identifier like Firebase User ID, CRM User ID, or even email if you choose.
- OneSignal creates the
player_idfor every device record
- You send OneSignal the
external_user_idbased on how you identify users.
Multiple device records in OneSignal can have the same
external_user_id but will each have a unique
player_id. For example, a user subscribed to your website, android mobile app and iOS mobile app will have 3 different
player_id records, but you can map these devices to your database via the same
Our SDKs support a
setExternalUserId method which you can call as soon as the user logs into your website and/or mobile apps to set their User Id.
More details in our Internal Database, DMP, & CRM.
Further, you can prevent certain platforms from getting a push if they have the same
external_user_id. For example, if you want to send a notification to web-only subscribers, you can target them with the
include_external_user_ids API Targeting Parameter and set
isAnyWeb API Platform Filter to
To manage multiple users that share a device, you will need to detect when User A is on the device and only send them their notifications when they are on the device, otherwise User B will get them.
Once they log out of the app, you can remove the
This means if User A logs in and you call
setExternalUserId("user_a") then any messages sent directly to
include_external_user_ids will not be shown on the device until User A logs out,
removeExternalUserId is called and User B logs in.
The other option is to store on your server the Player IDs of the devices the user is currently logged in with, and then use our API to send notifications using the "include_player_ids" API targeting parameter.
Please see Internal Database & CRM.
You will need to detect when User A and User B are logged in/out and send the correct message accordingly.
Each user that accesses your site or app from a different device or browser profile will get a new and unique OneSignal Player ID.
You can ensure that you are targeting the same user across different devices in 3 ways:
1 - Add Data Tags to the user with some identifier, like their email or username.
2 - Use the
setExternalUserId method to add your unique external_user_ids to the device
3 - Track the OneSignal player ids for each device on your own database. More details in Internal Database & CRM to keep track of Player IDs or External User Ids.
Yes and no. Mobile operating system providers make it intentionally difficult to reliably detect when a user has uninstalled an app.
OneSignal does not differentiate an Uninstall vs Unsubscribe And Never Opening the App Again.
OneSignal detects the last time a device opened the app with the "Last Session" parameter. You can Export User Data to check the Subscription Status and Last Active time.
Updated 8 days ago