OneSignal automatically creates a device-channel record with unique OneSignal User ID aka
- a user opens your mobile app with the OneSignal SDK initialized for the first time.
- a user subscribes to your website with the OneSignal SDK initialized.
- an email address is provided to OneSignal.
- a phone number is provided OneSignal.
For example, if a user subscribes to your website and provides you their email, then downloads and opens your mobile app, they will have 3
player_id records within OneSignal: a web push record, an email record, and a mobile push record.
It is recommended to combine your OneSignal User Record
player_ids through your own custom User ID called
external_user_id. See our guide on External User IDs for more details.
OneSignal automatically tracks subscription and certain device data through the SDK. See: Data Collected by the OneSignal SDK. You can view this data through the Dashboard and even Export User Data through the dashboard or API.
Web Push Subscribers must opt-in to push notifications. See our Web Prompting Guide for more details on getting permission.
Android Mobile App Subscribers are opted-in when they open the app for the first time.
Email records subscribe when added to OneSignal. See Import Email Addresses.
SMS Phone records subscribe when added to OneSignal. See Import Phone Numbers.
Web Push records get unsubscribed when they:
- Clear Browser Data.
- Go into the Browser settings and unsubscribe (see Unsubscribe from Notifications Guide).
Mobile Push records get unsubscribed when they:
- Uninstall the app.
- Go into the device's Notification Settings and unsubscribe from the app.
Any subscribed device that unsubscribes will be detected and marked in OneSignal automatically when they:
After you send 2 notifications to the unsubscribed device. For details on this, see Push Notification Message Reports.
If you target devices directly via the API using
include_external_user_ids parameters we also provide the unsubscribed devices as
"invalid_external_user_ids" callback results which you can process in your Internal Database, DMP, & CRM.
Email records get unsubscribed when users click unsubscribe url.
SMS records get unsubscribed when users reply "STOP" or your opt-out keyword to the sending number. Twilio then marks the device as unsubscribed. Upon the next SMS sent to the device, Twilio responds with an Error Code 21610 at which point we mark the device unsubscribed in our system.
It is a good practice to include an opt-out sentence in your SMS such as: "Reply STOP to unsubscribed" or "Reply STOP to stop future messages".
This tracks how many previously subscribed devices returned to your app after opting-out of push permissions and how many web push users opted-out of push using the SDK.
If a device was unsubscribed, how do they resubscribe?
Web Push Device Records will get prompted again if they unsubscribe through the browser settings and will be resubscribed when the following occurs:
- automatically if they clear browser cookies/history and return to the site with OneSignal code.
- re-enable push using the OneSignal Bell Prompt or Custom Link prompt
Mobile App Push Device Records will get automatically resubscribed when they open after they enabled push in the App Settings.
If a user unsubscribes from email, they will get resubscribed if you manually click "Resubscribe to email" in the All Users tab for their record. If you use the
setEmail SDK method or API Add/Edit Device calls, you will also need to remove that email from your ESP Suppression list.
If the device texted back "STOP" to the sending number, then they will not get SMS again until they text back "START" to the same number. You can set your own opt-out keywords in Twilio.
If you called the SDK
logoutSMS method, you can resubscribe the SMS using the
setSMSPhoneNumber method with the same phone number.
The OneSignal Player Id is a UUID (Unique Universal Identifier) that OneSignal creates per device per OneSignal App Id.
The format is lowercase letters and numbers 8 characters-4 characters-4 characters-4 characters-12 characters like
A common practice is to tie the OneSignal Player Id with your User Id (we call External User Id). See our guide on External User IDs for more details.
Web Push - When the user clears their cookie data for your site.
Mobile Apps - If using version 3.4.1+ of our iOS SDK or 4.3.1+ of our Android SDK, the Player ID will always change when:
- Deleting Users
- Uninstalling and Re-installing the Mobile App or Installing the Mobile App on a new device
Earlier Versions of our Mobile SDKs, OneSignal makes a best effort to keep the same Player ID on all devices that are assigned. Some circumstances that may cause it to change:
- Android: If the user has opted out of the Google Advertising ID, uninstalls the app and re-installs.
- iOS: If the user does not have any other apps installed that have your IFV (identifierForVendor), then uninstalling your app and re-installing it, will give them a new Player ID.
Please see Finding Users
external_user_id is an identifier you set which helps map your unique database User ID's to the OneSignal
player_id device record. This could be any unique identifier like a database user ID, CRM user ID, or even an email or phone number if you choose.
- OneSignal creates the
player_idfor every device record
- You send OneSignal the
external_user_idbased on how you identify users.
Multiple device records in OneSignal can have the same
external_user_id but will each have a unique
player_id. For example, a user subscribed to your website, android mobile app and iOS mobile app will have 3 different
player_id records, but you can map these devices to your database via the same
Our SDKs support a
setExternalUserId method which you can call as soon as the user logs into your website and/or mobile apps to set their User Id.
Also, see our Internal Database, DMP, & CRM for more details.
You can access a user profile page for your subscribers by selecting Options > View User Profile from the All Users page.
The User Profile page contains information about your subscriber including:
- Device and subscription type (push, email, SMS)
- External User ID
- Last and first seen
- Session count
- Usage duration
- Data tags
- Segments the user belongs to
The Activity Timeline will show recent message activity for Push, Email, SMS and In-App including if a message was sent or opened. The Activity Timeline shows activity for the past 3 days and is currently available on our Professional and Enterprise plans. See pricing.
You can add and edit tags from the User Profile page. This makes it convenient to test personalization, create internal test groups or update message-critical user information without developer resources. For instance, you could use this to create a Segment to test out a new Journey before launching it externally.
To manage multiple users that share a device, you will need to detect when User A is on the device and only send them their notifications when they are on the device, otherwise User B will get them.
The best way to handle this is with your own External User IDs.
Once they log out of the app, you can remove the
external_user_id with the
removeExternalUserId method. If you want to remove data tags, use the
This means if User A logs in and you call
setExternalUserId("user_a") then any messages sent directly to
include_external_user_ids will not be shown on the device until User A logs out,
removeExternalUserId is called and User B logs in.
Upon removing external_user_id's the data tags associated with the device will persist. They can be deleted with the
If you want to prevent push being sent to the device while logged out, use the
disablePush method. Set it to
true upon logout and
false upon login.
Email and/or SMS Subscribers
IMPORTANT: If using email and/or sms, you should also call
logoutSMSNumbermethods upon the user logging out and
Use a custom User Id and set it with the
setExternalUserId method whenever the user logs into the app.
Yes and no. Mobile operating system providers make it intentionally difficult to reliably detect when a user has uninstalled an app.
OneSignal does not differentiate an Uninstall vs Unsubscribe And Never Opening the App Again.
OneSignal detects the last time a device opened the app with the "Last Session" parameter. You can Export User Data to check the Subscription Status and Last Active time.
When you import a list of "users" a single user can have several devices, email addresses and/or phone numbers. OneSignal sends messages to device-channels, not users. This is why you see a higher number of "users" in OneSignal, because they are actually the number of "devices/channels" attached to the user.
- If a user has an Android device and iOS device, that is 2 devices per 1 user.
- If a user has 1 android device, 2 iOS devices, 1 email and 1 phone number that user has 5 device records.
- If a user uninstalls the app and re-installs it on the same device, that is 2 devices in OneSignal.
The reasons you see lower numbers in a OneSignal segment after an import are:
- If a user's device is unsubscribed, it will not be included in the segment and therefore will not be targeted. Segments only contain subscribed devices.
- If a user has a single device and that device is unsubscribed, it will not be included in the segment for a notification.
- If a user has multiple devices and all of which are unsubscribed, they will not be included in the segment.
- If the user's device has either (1) uninstalled the app OR (2) unsubscribed and has not opened the app, then Google and Apple will "tell us" they are unsubscribed after sending 2+ notifications to the device. At which point we mark them as "Failed (Unsubscribed)" in the message report.
Updated 3 days ago