View opt-out status by sender and support transactional messaging even with marketing opt-outs

You can now see SMS opt-out status by sender, giving you better visibility and control when managing marketing and transactional messages.

With this update, you can:

• View subscription status by individual sender for any phone number
• Continue sending transactional messages (like OTPs or alerts) even if a user has opted out of marketing
• Maintain deliverability and avoid carrier filtering by respecting opt-out preferences

This is especially useful if you manage separate senders for promotional and transactional use cases.

To access this feature, go to Consent Management > Advanced Opt-out Settings and turn off the setting that globally unsubscribes a user when they reply with an opt-out keyword.

Note: This option is only available to customers using advanced opt-out settings for SMS.