|A card is a page of an In-App Message. A carousel can contain many cards. If no carousel, you will only see "Card 1".
|An element of the In-App Message.
|The number of times the card was displayed.
|The number of times a block was clicked.
|Click Through Rate (CTR) is measured by ((Clicks of all blocks - Close Button)/Impressions) * 100%
Clicks and Impressions are exportable through the dashboard. You can export by clicking the button on the "All Statistics" section.
This takes the total clicks of all blocks on the message minus the "Close Button" divided by the total impressions. The "Close Button" is the specific block for the button on the top right of the message. You have the ability to remove this button from the message and/or set a tag when its clicked to track if users are clicking it to dismiss the message.
In-App Messages can be "swiped away" or automatically dismissed after a certain amount of time has passed. See Advanced Settings.
Multiple blocks can be clicked on the same impression of an In-App Message.
If you add/remove/update a card or block of an In-App Message, it will delete the old blocks and add new ones. The old blocks will be labeled with "Deleted" and keep their current impression and click data.
For example, a "Deleted body", "Deleted Element" and/or "Deleted close_button" means a change occurred in the IAMs body/text and close blocks.
Updated 4 months ago