Analytics of In-App Message
Statistic | Details |
|---|---|
Card | The card is the page of the carousel if used. If no carousel, you will only see Card 1. |
Block | The element of the In-App Message. |
Impressions | The number of times the block was displayed. |
Clicks | The number of times the block was clicked. |
CTR | Clicks / Impressions multiplied by 100%. |
In-App Message analytics can be exported from the dashboard.
FAQ
Why are there less clicks than impressions?
In-App Messages can be "swiped away" or automatically dismissed after a certain amount of time has passed. See Advanced Settings.
Why are there more clicks than impressions?
Multiple blocks can be clicked on the same impression of an In-App Message.
Why do I see "Deleted" blocks?
If you add/remove/update a card or block of an In-App Message, it will delete the old blocks and add new ones. The old blocks will be labeled with "Deleted" and keep their current impression and click data.
For example, a "Deleted body", "Deleted Element" and/or "Deleted close_button" means a change occurred in the IAMs body/text and close blocks.
Updated 4 months ago