Audience

Understand users, subscription records, and segments to target the right message recipients

An audience consists of one or more users you want to send a message to. When sending from the dashboard, you create the audience from segments. When sending from the API, you create the audience from segments, filters, or aliases.

Learn how to create, manage, and target audiences for effective personalized messaging.

Segments

Dynamic group of users created from filters

Users

An individual with one or more subscription records

Subscriptions

Channel where users can receive messages

Tags

Custom user or event properties for segmentation and personalization

Import

Add or update Subscriptions and User tags

Updated about 2 months ago