OneSignal supports email as a messaging channel to provide you with more ways to reach users.

Why use OneSignal for Email?

Marketing Emails - OneSignal provides an easy-to-use email building interface that lets you construct fantastic templates for all your emails. You won't have to worry about writing your own email templates and worrying about how they look in different email clients, nor will you have to pay for an expensive email marketing solution for all your users.

Transactional Emails - Leverage OneSignal's powerful server-side API to target emails directly when purchases are made or events occur that need a direct email.

Automated Emails - OneSignal's Automated Messages allows you to send emails to devices with no code required.

Segmentation - Implementing the OneSignal SDK in your app or website allows user information to be available for segmentation and personalization. For example, when a user last opened your app/website, how many times they've visited your app/website, or any custom data you send.

Single SDK- You won't need to manage separate SDKs for email and push, and you'll be able to use the same familiar methods and syntax that you already use for push.

Single API - You can use the same APIs, segments, and other features that you may use for push notifications to send your emails as well.

Analytics - All your analytics are in one place, for both your transactional messages and marketing messages you send from the OneSignal dashboard.

OneSignal Email Messaging sits atop your existing email service provider (ESP), adding the above marketing functionality. Essentially, you get to send marketing emails at transactional email prices.

Email Service Provider Support

OneSignal Email Messaging requires an account with an eligible email service provider.

• Does this mean I still have to pay another provider for email?
• What should I do if I don't have an email provider?
• What are the differences between email service providers?

New Concepts in Email Messaging

Email introduces a few new concepts to OneSignal that are worth reviewing.

Identity Verification

See Identity Verification

Merge Tags

Emails support the same Message Personalization capabilities supported in push notifications, meaning you can personalize your emails, e.g.:

Hi {{first_name | default: there }}, you're invited to an exclusive group!

Subscriptions

Email handles subscriptions a bit differently than push notifications. Users may unsubscribe themselves from emails, as well as mark emails as spam. These may show up in Message Reports. You may also unsubscribe users manually, see How does Unsubscribing Work.

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