Track user engagement across push, in-app, email, SMS, and Live Activities with the Engagement Trends chart in OneSignal. View delivery, click-through, and unsubscribe rates, and export to CSV.
The Engagement Trends chart on the OneSignal dashboard shows delivery and engagement rates across push, in-app, email, SMS/RCS, and Live Activities over time. It aggregates every message sent from the dashboard, API, or a Journey, and can be exported to CSV.
Engagement Trends retains up to two years of data depending on your pricing plan. Data is available starting January 10, 2025.
The number of push notifications successfully sent to and accepted by the push provider (FCM, APNs, HMS).
Clicked
The number of clicks on push notifications. Push notifications can only be clicked once per Subscription.
Unsubscribed
The number of push Subscriptions marked unsubscribed because their push token was unregistered, either explicitly or due to token expiration. These Subscriptions won’t receive further notifications unless they re-subscribe. See Subscriptions.
Click-Through Rate
Calculated as (Clicked / Delivered) * 100%.
Confirmed Receipt Rate
Percentage of delivered notifications confirmed as received by the device. Calculated as (Confirmed Receipts / Delivered) * 100%.
Unsubscribe Rate
Calculated as (Unsubscribed / Delivered) * 100%.
Confirmed Click-Through Rate
Calculated as (Clicked / Confirmed Receipts) * 100%.
Push message reports
Per-message delivery, click, and confirmed-receipt breakdowns for push notifications.
Metric
Description
Impressions
The number of times an in-app message successfully displayed to a Subscription. Depending on your in-app settings, a single Subscription may register multiple impressions.
Clicked
The number of unique in-app message clicks. Counted once per Subscription.
Click-Through Rate
The ratio of unique clicks to impressions, expressed as a percentage.
In-app message reports
Per-message impressions, clicks, and click-through rates for in-app messages.
Metric
Description
Delivered
The number of emails successfully delivered to the recipient’s inbox server.
Opened
The number of individual recipients who opened the email. User privacy settings can affect these numbers. See Email message reports.
Clicked
The number of individual recipients who clicked a link in the email.
Unsubscribed
The number of recipients who opted out of further emails using the unsubscribe link. Email subscriptions are marked unsubscribed immediately on receiving the event.
Click-Through Rate
Calculated as (Clicked / Delivered) * 100%.
Open Rate
Calculated as (Opened / Delivered) * 100%.
Unsubscribe Rate
Calculated as (Unsubscribed / Delivered) * 100%.
Complaint Rate
Calculated as (Reported as Spam / Delivered) * 100%.
Email message reports
Per-message delivery, open, click, bounce, and unsubscribe breakdowns for emails.
Metric
Description
Delivered
The number of messages successfully delivered to the carrier as reported by Twilio.
Replied (keywords)
The number of keywords received by OneSignal, excluding consent keywords.
Calculated as (Replied (keywords) / Delivered) * 100%.
Unsubscribe Rate
Calculated as (Unsubscribed / Delivered) * 100%.
SMS message reports
Per-message delivery, reply, and unsubscribe breakdowns for SMS and RCS messages.
Metric
Description
Sent
The number of Live Activity updates sent from OneSignal, including those successfully sent to APNs and failures. This is a composite metric and includes push-to-start and push-to-update notifications.
Delivered
The number of Live Activity updates successfully sent to and accepted by APNs.
Confirmed Receipt
The number of Live Activity updates confirmed as received by the device, verified by the OneSignal SDK. Requires iOS SDK 5.2.15+. See Confirmed Delivery for platform requirements.
Failed
The number of push subscriptions that did not receive the Live Activity update because of an error.
Unsubscribed
The number of push subscriptions marked unsubscribed when users dismiss a Live Activity or disable Live Activities in device settings.
Clicked
The total number of clicks across all Live Activity updates, including repeat clicks from the same user.
Live Activities analytics
Delivery, confirmed receipt, and click breakdowns for iOS Live Activities.
Metrics glossary
Canonical definitions for every metric across the dashboard, API, CSV, and Event Streams.
Set the time range and messaging channel you want to export.
2
Start the export
Click the export button at the top right of the chart.
3
Receive the CSV
OneSignal emails the CSV to the address on your current OneSignal user account. The file contains per-day engagement statistics for the filtered range.
Why do my Engagement Trends numbers differ from an individual message report?
Engagement Trends aggregates every message sent in the filtered time range across the selected channel, including messages sent from the API and Journeys. Individual message reports show only that one send. Small rounding differences between the rate calculations shown here and on per-message reports can also occur because Engagement Trends groups by day.
Why does SMS Delivered on this chart differ from the count in Twilio?
OneSignal’s SMS Delivered reflects carrier-confirmed delivery reported back by Twilio. Differences usually come from messages still in flight at comparison time, late status callbacks from carriers, or messages that moved to Provider Undelivered after initial acceptance. See the Metrics glossary for the full SMS lifecycle.
Can I get raw per-event data instead of aggregated daily statistics?
Yes. Use Event Streams to forward real-time message events to your own analytics stack, or Exporting data to download the Notifications CSV for a range of messages.
Why is Live Activities Unsubscribed counted when a user dismisses the activity?
Once a user dismisses a Live Activity or disables Live Activities in device settings, APNs returns an error indicating the activity token is no longer valid. OneSignal counts these push subscriptions as unsubscribed for Live Activity delivery and stops sending further updates.
