Journey analytics

For each Journey, you can view a report of its aggregated statistics over time or drill down into detailed reports for each message within the Journey. Both Journey-level and individual message reports can be exported via CSV.

These analytics are available for Journeys set live after December 13, 2023. If you do not see message reports for an existing Journey, duplicate and re-launch it to enable detailed insights.

Users vs. Subscriptions: Journey-level metrics are based on Users, while message-level metrics are based on Subscriptions (devices, email addresses, phone numbers). A single user may have multiple subscriptions across channels.

Journey report

To view a report of the entire Journey, open the Journey and click Journey Report at the top. This report shows how your Journey performs over time and provides a high-level view of trends and success metrics. Metrics are based on the number of users moving through the Journey.

Journey stats

High-level stats for the entire Journey. Graph data and Audience Activity are only available for 30 days.

Metric	Description
Started	Total number of Users that started this Journey. Includes re-entries; a User who re-enters the Journey will increment this count again.
In Progress	Users currently in the Journey.
Early Exit	Users who exited due to an exit rule. Calculated as `(early exits / total started) * 100`. Useful for tracking conversions such as upgrade segment entry.
Completed	Users who completed all Journey steps. Calculated as `(completed exits / total started) * 100`.

Journey step stats

Each step in the Journey shows high-level stats for its lifetime.

Wait node showing waiting, completed, and exited early counts — Journey step stats for a Wait node

Metric	Description
Waiting	Users currently waiting in this step. For message steps, this is usually 0 as messages are sent immediately.
Completed	Users who completed this step and moved forward. For the last Exit step, this shows total completions of the entire Journey.
Exited Early	Users who exited due to an exit rule. For the last Exit step, this represents all early exits across the Journey. Helps track conversions tied to exit criteria like segment entry.

Push stats

Click a push message step to see detailed message reports.

Metric	Description
Sent	Messages attempted to be sent to subscribed devices. May be limited by frequency capping, unsubscribed users, or missing push permissions.
Delivered	Messages successfully delivered to the push services (FCM, APNs).
Confirmed	Messages confirmed as received by the user’s device.
Clicked	Total user clicks on the message.
CTR	Click-Through Rate = `(Unique Clicks / Deliveries) * 100`.
Failed	Messages that failed to send.
Unsubscribed	Devices that unsubscribed from push after receiving the message.
Capped	Messages not sent due to frequency capping.

In-app message stats

Click an in-app message step to see detailed message reports.

Metric	Description
Impressions	Number of times the in-app card was displayed.
Clicked	Number of times an interactive block was clicked.
CTR	Click-Through Rate = `(Unique Clicks / Displays) * 100`.

Email stats

Click an email message step to see detailed message reports.

Metric	Description
Sent	Emails attempted to be sent. May be blocked by unsubscribed users or list errors. For diagnostics, check the Delivery page.
Delivered	Emails confirmed as successfully delivered to inboxes.
Opens	Unique opens. May be affected by privacy protections. See Why are Open events low?.
Clicks	Total number of link clicks (not unique).
CTR	Click-Through Rate = `(Unique Clicks / Deliveries) * 100`.
CTOR	Click-to-Open Rate = `(Unique Clicks / Unique Opens) * 100`.
Bounced	Messages that failed due to invalid addresses, domain issues, or spam reputation. Bounced addresses are added to the suppression list. See Email deliverability.
Failed	Emails that OneSignal could not deliver and dropped. See Why are emails marked as failed?.
Spam	Recipients who marked your email as spam. These addresses are added to the suppression list.
Suppressed	Emails not sent because the address was already on the suppression list from a prior bounce or spam report. Available only when using OneSignal Email as your ESP.
Unsubscribed	Users who opted out via the unsubscribe link. Their subscription status is updated immediately.

SMS stats

Click an SMS message step to see detailed message reports.

Metric	Description
Sent	Messages OneSignal attempted to send to SMS subscribers.
Delivered	Messages successfully delivered.
Failed	Messages that failed to send.

Journey message reports

Within the Journey editor, click a message step to open its delivery report. These message-level reports are based on the number of Subscriptions that were sent the message. For example, if 1 user entered the Journey and had 2 subscribed Subscriptions for the message channel (push, email, etc.), then 2 messages will be sent (one for each Subscription). Top-level stats are for the lifetime of the message. For details on each metric, see:

Graph data and Audience Activity are only available for 30 days. This data is also available in Template Analytics.

Push notification delivery report showing sent, delivered, clicked, and failed metrics — Push notification message report within a Journey

Audience activity

The Audience Activity section shows the users who were sent a message. You can export the full list of users for a given message step by clicking Export. This data is available for 30 days.

Each user appears only once per tab. If a user re-enters and receives the same message multiple times, they will only appear once in the export for that step.

Audience activity table showing per-user delivery status and timestamps — Audience activity report for a Journey message step

FAQ

How long is Journey analytics data retained?

Journey-level stats (Started, In Progress, Early Exit, Completed) and per-step stats are available for the lifetime of the Journey. Graph data and Audience Activity exports are retained for 30 days. To keep historical data, export it before the 30-day window closes.

What does a high early exit rate mean?

It depends on your exit rules. If the exit rule is based on goal completion (for example, “user entered the Paid Customers segment”), a high early exit rate indicates successful conversions. If the exit rule is not goal-based, a high rate may mean users are dropping off before completing the Journey — review your audience targeting and message content.

How can I improve a low CTR?

A low click-through rate usually means the message content or timing is not resonating. Try A/B testing different copy or templates using a split branch, personalizing messages with tags or Liquid syntax, or adjusting message timing with wait steps. Compare CTR across channels to identify which performs best.

What do high bounce or failure rates mean?

High bounce rates usually indicate invalid email addresses, full inboxes, or domain issues. High failure rates mean OneSignal could not deliver the message at all. Review the Audience Activity export for specific failure reasons, and see Email deliverability and Suppressions for next steps.

Why do Journey-level and message-level numbers not match?

Journey-level metrics count users, while message-level metrics count subscriptions. A single user with two email addresses subscribed to your app would count as 1 user at the Journey level but could generate 2 email sends at the message level.

Journeys overview

Introduction to Journeys and how multichannel workflows operate.

Journey settings

Configure entry rules, exit rules, re-entry, and scheduling.

Email message reports

Detailed delivery, open, click, and error metrics for individual email sends.

Push message reports

Delivery and engagement metrics for individual push notification sends.

Template analytics

Aggregate performance metrics across all sends of a template.

Exporting data

Export Journey data, Audience Activity, and message reports via dashboard or API.

First steps & settings

Message channels

Journeys

OneSignal AI

Audience & events

Analytics & Integrations

Privacy & Security