Analyze OneSignal Journey performance with delivery metrics, user activity, and conversion insights across push, email, SMS, and in-app channels.
Journey report showing entry and exit stats, and included messages' stats.
Metric | Description |
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Started | Total number of users that started this Journey. Includes re-entries; a user who re-enters the Journey will increment this count again. |
In Progress | Users currently in the Journey and still receiving messages. |
Early Exit | Users who exited due to an exit rule. Calculated as (early exits / total entries) * 100 . Useful for tracking conversions such as upgrade segment entry. |
Completed | Users who completed all Journey steps. Calculated as (completed exits / total entries) * 100 . |
A message report showing a push notification's delivery stats
Metric | Description |
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Started | Number of users that started this Journey step. Only shown for the Entrance step. Includes re-entries. |
Waiting | Users currently waiting in this step. For message steps, this is usually 0 as messages are sent immediately. |
Completed | Users who completed this step and moved forward. For the Exit step, this shows total completions of the entire Journey. |
Exited Early | Users who exited due to an exit rule. For the Exit step, this represents all early exits across the Journey. Helps track conversions tied to exit criteria like segment entry. |
Metric | Description |
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Sent | Messages attempted to be sent to subscribed devices. May be limited by frequency capping, unsubscribed users, or missing push permissions. |
Delivered | Messages successfully sent to the push provider (e.g., APNs or FCM). |
Confirmed | Messages confirmed as received by the user’s device. |
Clicked | Total user clicks on the message. |
CTR | Click-Through Rate = (Unique Clicks / Deliveries) * 100 . |
Failed | Messages that failed to send. |
Unsubscribed | Devices that unsubscribed from push after receiving the message. |
Capped | Messages not sent due to frequency capping. |
Metric | Description |
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Impressions | Number of times the in-app card was displayed. |
Clicked | Number of times an interactive block was clicked. |
CTR | Click-Through Rate = (Unique Clicks / Displays) * 100 . |
Metric | Description |
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Sent | Emails attempted to be sent. May be blocked by unsubscribed users or list errors. For diagnostics, check the Delivery page. |
Delivered | Emails confirmed as successfully delivered to inboxes. |
Opens | Unique opens. May be affected by privacy protections. See Why are Open events low?. |
Clicks | Total number of link clicks (not unique). |
CTR | Click-Through Rate = (Unique Clicks / Deliveries) * 100 . |
CTOR | Click-to-Open Rate = (Unique Clicks / Unique Opens) * 100 . |
Bounced | Messages that failed due to invalid addresses, domain issues, or spam reputation. Bounced addresses are added to the Suppression List. See How to improve email deliverability. |
Failed | Emails that OneSignal could not deliver and dropped. See Why are emails marked as failed?. |
Spam | Recipients who marked your email as spam. These are added to the Suppression List. |
Suppressed | Emails not sent due to prior bounces or spam reports. Helps protect your sender reputation. (Available only for OneSignal Email). |
Unsubscribed | Users who opted out via the unsubscribe link. Their subscription status is updated immediately. |
Metric | Description |
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Sent | Messages OneSignal attempted to send to SMS subscribers. |
Delivered | Messages successfully delivered. |
Failed | Messages that failed to send. |
Audience activity report