Push Notifications Overview

What is the difference between web and mobile push notifications.

Push Notifications are messages that are "pushed" from a remote server and pop-up on a user's device, even if the app or website is not currently being used. They are a powerful re-engagement tool meant to provide actionable and timely information to subscribers (devices that opt-in to receive them).

Mobile Push & Web Push Notifications

Mobile Notifications are messages received through an application downloaded on your mobile device or tablet. Mobile notifications also require users to opt-in and then will show up on the device's lock screen and notification center.

Web Push Notifications are messages that come from a website and are delivered through a browser after a user has opted-in to receive them. Web Push works on Desktop and Android Mobile Devices. Apple doesn't support Web Push on iPhone or iPad yet. See Web Push FAQ for more details.

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Push Notification Types


Push FAQ

Why should you use Web Push Notifications – what are the advantages?

Web-scale reach - Chrome, Firefox, and Safari combined have a market share of 75%+, meaning the reach of web push notifications is nearly a billion users.

No Android App Required - Web push notifications work exactly like the native mobile push on Android, so you don’t have to create a mobile app to send native push notifications.

Access to users that are not on your website - Using web push notifications, you can reach out to those users who are not on your website.

Re-engagement without contact details - Web push notifications don’t need a user’s email or other contact details.

Greater opt-in rate - It's easier for users to sign up for Web Push than email, which results in higher opt-ins than email.

Lower unsubscribe / opt-out rates - Studies have shown that less than 10% of the subscribers who opted for notifications from a site unsubscribed in a year.

Better delivery - Emails sometimes fail to deliver or get marked as spam, while notifications have more prompt and assured delivery.

Higher conversion rates - Studies have shown that web push notifications have 30 times higher conversion when compared with email.

Stay top of mind - Sending notifications even when the users are not on your website helps you stay top of mind with users, especially if they've previously engaged (such as adding content to a cart on your site).

What Browsers Support Web Push?

Almost all major browsers support Web Push. See our Browser Support Table for more details on versions and operating systems.

Which Mobile devices support Mobile App Push?

OneSignal supports mobile app push notifications on iOS 9+ and Android 4+. This covers over 99% of active devices.


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