Keywords

Keyword engagement enables quick, two-way communication, enhancing personalization, accessibility, and user satisfaction. It drives conversions and higher engagement with your subscribers.

Start by navigating to Settings > Platforms > SMS Settings > Keywords.

Setup

1. Click add a keyword.
2. Enter the desired keyword.
3. Select a template for the automated message reply.
4. Tag the user. This tags the user when we receive this keyword. (e.g. key is preference, value isacorn)

Note: Keywords must be unique and will only send replies to subscribed users.

Measuring keyword engagement

Once you've created your keyword replies, measure your subscriber's engagement by going to your templates and seeing their analytics. For example, the acorn reply template was sent 300 times, meaning the acorn keyword was triggered 300 times.

Build a segment based on keyword engagement

Send a message to users who specifically replied with a keyword. (e.g. send an acorn campaign to all users who responded with the acorn keyword).

1. Navigate to Segments
2. Select the filter for user tag
3. Create the filter criteria with the tag used with your keyword. (e.g. key is preference, and value is acorn)
4. Create your segment, and start building new campaigns and journeys with your targeted & engaged audience.

Keywords vs. Consent Management Keywords

Keywords are two way content meant to engage subscribers. There are some special keywords that are reserved specifically for consent management (e.g. opt ins, opt outs, re-subscribes, and help) that can also subscribe and unsubscribe users. Consent Management Keywords