Create and manage labels across push, email, SMS, and in-app messages to keep your dashboard organized and make it easier to locate and filter your messages and templates. Once a label is applied, you can use it to filter messages, helping teams quickly find what they need.

Add a label

You can add up to five labels to each message or template. Labels can be up to 100 characters long and must be unique. Labels are shared across all messaging channels, making it easy to group related content across push, email, SMS, and in-app messages.

Add a label when sending a message

Use the Labels dropdown when composing a new message to add existing labels or create new ones.

Add a label to an existing message

To add a label, navigate to the three dots on the right side of the index page. Select "Add Labels" on a line item with existing labels to launch a pop-up where you can add labels.

Suggested use cases for organizing messages with labels:

• Team or message creator
• Status or priority
• Campaign topic or goal
• Language or geography
• Event or seasonal theme
• Message type (promo, transactional, etc.)
• Top Performers

Edit a Label

Edit a Label for a single item

To edit a label for a single item, click the three dots next to the message. Select Edit Labels to launch the label editor. Add or remove labels as needed, the click Update.

Rename or delete a Label across all messages

If you want to update or remove a label across all instances:

1. Select Add Filter>Label and choose the label you want to manage.
2. In the top right corner, open the Manage Labels dropdown.
3. Choose Rename Labels or Delete Labels.
4. To rename, enter a new name and click Rename.
5. To delete, confirm removal. This will remove the label from all messages in the app.

Filter by label

Use filters to display only messages with specific labels. You can apply up to five label filters at a time. Filters use an AND operator, meaning only messages with all selected labels will appear. For example: If you filter by Label A and Label B, all results will have both of these labels.

Best practices for using labels

To get the most value out of Labels, we recommend:

1. Defining clear criteria for when and why to use labels.
2. Establishing consistent naming conventions.
3. Brainstorming and planning label types before applying them.
4. Aligning with team members and cross-functional partners.
5. Reviewing and adjusting labels periodically to keep your dashboard clean and useful.

FAQ

If I use the same label across different channels, will it group those messages together?

Yes. Labels are shared across all messaging channels. For example, the label "Super Bowl 2023" can be used on push, email or any other channel and will appear consistently in filters.

Can I see labels when I export my messages?

Yes. When exporting your messages from Delivery > Sent Messages the labels for these messages will be included in the exported CSV.