Gmail 스팸률과 도메인 평판을 모니터링하기 위해 Google Postmaster Tools를 설정하세요 — Gmail이 이메일 발신자에게 직접 공유하지 않는 데이터입니다.
Google Postmaster Tools는 Gmail에서의 스팸률과 도메인 평판을 확인하는 유일한 방법입니다. 다른 받은편지함 제공업체와 달리 Gmail은 OneSignal 같은 이메일 발신자에게 사용자별 스팸 신고나 반송 정보를 보고하지 않습니다. 대신 Google Postmaster Tools는 이메일 전달성을 모니터링하고 개선하는 데 사용할 수 있는 집계 데이터를 제공합니다.Gmail은 세계에서 가장 큰 받은편지함 제공업체이므로, 이 데이터는 이메일 성과를 이해하는 데 필수적입니다.
이메일이 Gmail 스팸 폴더에 도착하는 경우 Google Postmaster Tools가 통찰력을 제공할 수 있습니다.스팸률은 특정 날에 Gmail 수신자가 스팸으로 적극적으로 신고한 메일 볼륨의 백분율을 나타냅니다.Google은 다음과 같이 명시하고 있습니다: “Postmaster Tools에 보고된 스팸률을 0.10% 미만으로 유지하고 스팸률이 0.30% 이상에 도달하지 않도록 하세요.” — 이메일 발신자 가이드라인
Gmail 스팸률
다음 예시는 Google의 권장 임계값을 정기적으로 초과하는 지속적으로 높은 스팸률을 보여줍니다.
Google Postmaster Tools에서 내 도메인이 0% 또는 데이터 없음으로 표시되는 이유는 무엇인가요?
Google Postmaster Tools는 데이터를 표시하기 전에 Gmail로의 최소 일일 이메일 발송량이 필요합니다. 발송량이 적은 경우 지표가 표시되지 않을 수 있습니다.충분한 발송량이 있는 경우, 올바른 도메인을 추가했는지 확인하세요. 데이터는 일반적으로 이메일의 발신자 헤더에 나열된 도메인에 표시됩니다. “발송 도메인”에서 보내더라도 헤더의 발신자 주소가 다를 수 있어 발송 도메인이 0%로 표시될 수 있습니다.
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표시됩니다. “발송 도메인”에서 보내더라도 헤더의 `,_jsx(_components.em,{children:`발신자`}),` 주소가 다를 수 있어 발송 도메인이 0%로 표시될 수 있습니다.`]}),`\n`,_jsx(Frame,{caption:`참고용 Google Postmaster 인증 대시보드 세부 정보`,children:_jsx(OptimizedImage,{src:`https://mintcdn.com/onesignal/YOTSrtBSoqdrJ37A/images/docs/475485b2871a3bcfe5a5812d5474813a09144e952c628708f212710b9916c021-Screenshot_2024-12-13_at_10.01.07_AM.png?fit=max\u0026auto=format\u0026n=YOTSrtBSoqdrJ37A\u0026q=85\u0026s=bfdaf6f92512ffdb0cffa08d932b0edb`,alt:`도메인 세부 정보를 보여주는 Google Postmaster Tools 인증 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