Template analytics
Analyze delivery statistics and audience engagement for messaging templates across push, email, and SMS channels in OneSignal. Leverage detailed reports, channel-specific metrics, and exportable audience data to optimize template performance.
Template analytics overview
Template analytics provide insight into how your messaging templates perform across all supported channels—push, email, and SMS. With easy access to template reports, you can review delivery rates, engagement metrics, and troubleshoot issues, helping you optimize messaging strategies for better results.
A Template Report is available when you click any template in your dashboard. To make changes to the template, use the Edit button.
Delivery statistics for a push template
🗃️ Data retention
Reports store template analytics for up to two years, depending on your pricing plan.
⏰ Data availability
Reporting starts from April 16, 2025.
How to access and use template analytics
Open your template
In your OneSignal dashboard, navigate to the Messaging section and select the template you want to analyze. Click the template name to open its Template Report.
Review analytics and statistics
The Template Report displays key performance metrics and delivery statistics, organized by channel (push, email, or SMS). Use these metrics to monitor engagement, troubleshoot delivery issues, and evaluate template effectiveness.
Edit or export data
To modify the template, click Edit at the top of the report. To analyze audience-level data, use the Export button to download detailed activity logs.
Template statistics by channel
Each messaging channel provides unique, channel-specific analytics to help you understand delivery and engagement. Below is a summary of available metrics for each channel:
Push statistics
Statistic summary
| Name | Description |
|---|---|
| Delivered | The number of messages that were sent from OneSignal to the Push Servers (Google (FCM), Apple (APNS), Huawei (HMS), etc.). |
| Click-Through Rate | Click-Through-Rate (CTR) is measured by (total clicks/delivered) * 100%. |
| Confirmed Click-Through Rate | Confirmed Click-Through-Rate (CCTR) is measured by (total clicks/confirmed delivered) * 100%. |
| Influenced Opens | Influenced Opens are tracked when a user does not directly click on a notification received, but opens your app within the “Influenced time period” set in your OneSignal App’s Settings > Push & In-app > Influenced Opens. |
Delivery statistics
| Name | Description |
|---|---|
| Sent | The total number of messages sent from OneSignal. This value includes failures. |
| Delivered | The number of messages that were sent from OneSignal to the Push Servers (Google (FCM), Apple (APNS), Huawei (HMS), etc.). |
| Confirmed | The number of devices that sent us a received confirmation for this message. Note that a few factors may impact this count. See Confirmed Delivery for details. |
| Unsubscribed | A failure reason. The number of devices that were unreachable and likely due to being unsubscribed from push notifications. Once a device has been detected as unsubscribed, it will be marked as unsubscribed and future notifications will not be sent to it unless it re-subscribes to notifications again. Older, inactive subscriptions, may also become unsubscribed by Google FCM expiring the device token. Learn more about causes of Unsubscribes. |
| Failed | The message failed to be sent due to some kind of error. Common errors and troubleshooting steps can be found in this reference to push errors. |
| Remaining | The number of notifications that are queued to be sent. |
| Capped | The number of notifications that were not sent due to your frequency capping settings. See Frequency capping for details. |
Outcome statistics
| Name | Description |
|---|---|
| Clicks | Tracks number of clicks/opens on a push message. Clicks are always measured with direct attribution |
| Confirmed Delivery | The number of devices that sent us a received confirmation for this message. Note that a few factors may impact this count. See Confirmed Delivery for details. Paid plan required . |
| Sessions | Represented as either a count of sessions, or a sum of cumulative sessions (in seconds) resulting from a push message. OneSignal only counts a session after the user has left the app for over 30 seconds. If a user has fully quit your app or website and reopens it, the session data will apply to Session. If the app or website is still in the background, and the user brings it to the foreground, a new session will not apply. Professional plan required . |
| Custom Outcomes | Additionally, you can set up custom outcomes such as purchase amount, action taken by the user, or any other outcome of interest. These are configured in your app’s code. To learn more, read Custom Outcomes . |
Email statistics
Statistic summary
| Name | Description |
|---|---|
| Open Rate | Measured by (Unique Clicks/Unique Opens) * 100%. |
| Click-Through Rate | The number of unique recipients, that have clicked links in this email. Click Tracking must be enabled . Measured by (Unique Clicks/Deliveries) * 100% |
| Unsubscribes | The number of recipients who opted out of your emails using the unsubscribe link in this email. Email address subscriptions are marked as unsubscribed immediately upon receiving the event. |
Delivery statistics
| Name | Description |
|---|---|
| Audience | The number of email addresses included in the audience at the time of sending. |
| Sent | The total number of messages sent from OneSignal. |
| Delivered | The number of messages confirmed to be successfully delivered to the Recipient’s Inbox. |
| Remaining | The number of notifications that are queued to be sent. |
| Total Clicks | The total number of clicks for links in this email. Includes when a single email link was clicked multiple times. See URLs, Links and Deep Links for more. |
| Total Opens | The total number of times the email was opened. Includes when a single email was opened multiple times. User privacy settings could affect these numbers. See below FAQ Why are Open events low? for details. |
| Unsubscribed | The number of recipients who opted out of your emails using the unsubscribe link in this email. Email address subscriptions are marked as unsubscribed immediately upon receiving the event. |
| Bounced | A “bounce” generally occurs when sending to email addresses that: - do not exist/spelled incorrectly - have full inboxes - are too old and not used anymore - block domains with poor sender reputation (too many spam complaints) - have a restrictive DMARC record for your sending domain. Bounced email addresses are added to the Email Reputation & Suppression List . See How to improve email deliverability for more details. |
| Failed | OneSignal could not deliver the email to the recipient’s inbox and will drop the message. See below FAQ Why are emails marked as failed? for details. |
| Suppressed | Emails not sent due to previous spam report or bounce in order to protect your reputation as an email sender. (Available for OneSignal Email Only) |
SMS statistics
Summary statistics
| Name | Description |
|---|---|
| Delivery Rate | (Total Delivered ÷ Total Sent) × 100%. |
| Failure & Rejection Rate | (Total Failed ÷ Total Sent) × 100%. |
Delivery statistics
| Name | Description |
|---|---|
| Audience | The number of phone numbers included in the audience at the time of sending. |
| Sent | The message was successfully sent to the carrier. This does not necessarily mean the user has received these messages. |
| Delivered | OneSignal has received confirmation of message delivery from the carrier. This does not necessarily mean the recipient has received these messages. |
| Failed | The message failed to send. |
| Suppressed | The message was not to the recipient because they opted out of receiving messages from the sender. |
| Rejected | The message was not delivered by the carrier due to number blockage, velocity blockage, or the recipient is on a block list. |
Audience activity
Audience activity reports give you a detailed breakdown of each recipient’s engagement with your messages. This helps you segment users for retargeting and understand subscription health.
Push
- Lists each device subscription and its delivery results (sent, confirmed, clicked, failed, unsubscribed, etc.).
- To export a full list of subscriptions in your message audience, you can click Export.
- If one of the line items has ”()” in the Device column, this means this subscription was deleted.
See which email address subscriptions were delivered, opened, clicked, unsubscribed, bounced, failed, and complained. Timestamps show most recent event, and definitions for each event are above.
- Export activity data for all information, including the failure message reasons.
- Retarget users based on activity data to follow up. See Retargeting Messages for more details.
SMS
Audience Activity displays a list of subscriptions that were sent, delivered, or failed to receive an SMS. See Retargeting Messages for more details.
For all channels, audience activity is available for 30 days from the time the message is displayed.