Understand OneSignal Email delivery metrics and message performance analytics including opens, clicks, bounces, suppressions, and spam reports.
Snapshot view of real-time email message data
Name | Description |
---|---|
Audience | Number of email subscriptions in the audience at send time. |
Sent | Subscriptions in the audience minus those remaining, bounced, failed, or suppressed. |
Delivered | Emails confirmed as delivered to recipients’ inboxes. |
Remaining | Emails still queued for sending. |
Bounced | Messages rejected due to invalid addresses, full inboxes, sender reputation, or DMARC issues. These addresses are added to the Suppression List. |
Failed | Emails dropped by OneSignal and never sent. See Why are emails marked as failed?. Tip: Export failure details in Audience Activity. |
Suppressed | Emails blocked due to prior bounces or spam reports. Suppression protects your sender reputation. Only applies to OneSignal Email. |
Name | Description |
---|---|
Unique Opens | Count of individual recipients who opened the email. |
Total Opens | Total number of times the email was opened, including repeats. |
Name | Description |
---|---|
Click-Through Rate (CTR) | (Unique Clicks / Delivered) * 100% . Measures how many delivered emails resulted in a click. Requires Click Tracking to be enabled. |
Total Clicks | All link clicks, including repeat clicks from the same user. See URLs, Links and Deep Links. |
Click to Open Rate (CTOR) | (Unique Clicks / Unique Opens) * 100% . Measures how engaging the email was after being opened. |
support@onesignal.com
if the issue persists.Name | Description |
---|---|
Unsubscribes | Number of recipients who opted out of receiving emails. Status is updated immediately. |
Reported as Spam | Recipients who marked your message as spam. These addresses are automatically added to the Suppression List. |
Message Statistics over 24-hour view
Name | Description |
---|---|
Unique Clicks | Count of links clicked by recipients. |
Total Clicks | All link clicks, including repeat clicks from the same user. See URLs, Links and Deep Links. |
Click-Through Rate (CTR) | (Unique Clicks / Delivered) * 100% . Measures how many delivered emails resulted in a click. Requires Click Tracking to be enabled. |
@gmial.com
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