Journey analytics

For each Journey, you can view a report of its aggregated statistics over time or drill down into detailed reports for each message within the Journey. Both Journey-level and individual message reports can be exported via CSV.

These analytics are available for Journeys set live after December 13, 2023. Not seeing message reports for an existing Journey? Duplicate and re-launch the Journey to enable deeper insights.

Users vs. Subscriptions: Journey-level metrics are based on Users, while message-level metrics are based on Subscriptions (e.g., devices, emails, phone numbers). Users may have multiple Subscriptions across channels.

Journey report

To view a report of the entire Journey, open the Journey and click Journey Report at the top. This report shows how your Journey performs over time and provides a high-level view of trends and success metrics. Metrics are based on the number of users moving through the Journey.

Journey stats

High-level stats for the entire Journey. This data is available for the lifetime of the Journey. However, the graph and each message’s Audience Activity are only available for 30 days.

Metric	Description
Started	Total number of Users that started this Journey. Includes re-entries; a User who re-enters the Journey will increment this count again.
In Progress	Users currently in the Journey.
Early Exit	Users who exited due to an exit rule. Calculated as `(early exits / total started) * 100`. Useful for tracking conversions such as upgrade segment entry.
Completed	Users who completed all Journey steps. Calculated as `(completed exits / total started) * 100`.

Journey step stats

When looking at each step or node of the Journey, you can see high-level stats that are available for the lifetime of the Journey. This data is available for the lifetime of the Journey.

Metric	Description
Waiting	Users currently waiting in this step. For message steps, this is usually 0 as messages are sent immediately.
Completed	Users who completed this step and moved forward. For the last Exit step, this shows total completions of the entire Journey.
Exited Early	Users who exited due to an exit rule. For the last Exit step, this represents all early exits across the Journey. Helps track conversions tied to exit criteria like segment entry.

Push stats

High-level stats for the push message step. This data is available for the lifetime of the Journey. Click into the step to see more detailed message reports.

Metric	Description
Sent	Messages attempted to be sent to subscribed devices. May be limited by frequency capping, unsubscribed users, or missing push permissions.
Delivered	Messages successfully sent to the push provider (e.g., APNs or FCM).
Confirmed	Messages confirmed as received by the user’s device.
Clicked	Total user clicks on the message.
CTR	Click-Through Rate = `(Unique Clicks / Deliveries) * 100`.
Failed	Messages that failed to send.
Unsubscribed	Devices that unsubscribed from push after receiving the message.
Capped	Messages not sent due to frequency capping.

In-app message stats

High-level stats for the in-app message step. This data is available for the lifetime of the Journey. Click into the step to see more detailed message reports.

Metric	Description
Impressions	Number of times the in-app card was displayed.
Clicked	Number of times an interactive block was clicked.
CTR	Click-Through Rate = `(Unique Clicks / Displays) * 100`.

Email stats

High-level stats for the email message step. This data is available for the lifetime of the Journey. Click into the step to see more detailed message reports.

Metric	Description
Sent	Emails attempted to be sent. May be blocked by unsubscribed users or list errors. For diagnostics, check the Delivery page.
Delivered	Emails confirmed as successfully delivered to inboxes.
Opens	Unique opens. May be affected by privacy protections. See Why are Open events low?.
Clicks	Total number of link clicks (not unique).
CTR	Click-Through Rate = `(Unique Clicks / Deliveries) * 100`.
CTOR	Click-to-Open Rate = `(Unique Clicks / Unique Opens) * 100`.
Bounced	Messages that failed due to invalid addresses, domain issues, or spam reputation. Bounced addresses are added to the Suppression List. See How to improve email deliverability.
Failed	Emails that OneSignal could not deliver and dropped. See Why are emails marked as failed?.
Spam	Recipients who marked your email as spam. These are added to the Suppression List.
Suppressed	Emails not sent due to prior bounces or spam reports. Helps protect your sender reputation. (Available only for OneSignal Email).
Unsubscribed	Users who opted out via the unsubscribe link. Their subscription status is updated immediately.

SMS stats

High-level stats for the SMS message step. Click into the step to see more detailed message reports.

Metric	Description
Sent	Messages OneSignal attempted to send to SMS subscribers.
Delivered	Messages successfully delivered.
Failed	Messages that failed to send.

Journey message reports

Within the Journey editor, click a message step to open its delivery report. These message-level reports are based on the number of Subscriptions that were sent the message. For example, if 1 user entered the Journey and had 2 subscribed Subscriptions for the message channel (push, email, etc.), then 2 messages will be sent (one for each Subscription). Top-level stats are for the lifetime of the message. For details on each metric, see:

Graph data and Audience Activity are only available for 30 days. This data is also available in Template Analytics.

A message report showing a push notification's delivery stats

Audience activity

The Audience Activity section shows the users who were sent a message. You can export the full list of users for a given message step by clicking Export. This data is available for 30 days.

Each user appears only once per tab. If a user re-enters and receives the same message multiple times, they will only appear once in the export for that step.

Métriques de conversion

Bientôt disponible — Les métriques de conversion seront disponibles dans les rapports Journey. Une fois disponibles, vous verrez les conversions attribuées et influencées au niveau de la Journey et au niveau du message individuel.

FAQ

How long is Journey data retained?

Journey stats are available for the lifetime of the Journey. However, the graph data and each message’s Audience Activity are only available for 30 days.

What does a high early exit rate indicate?

A high early exit rate may signal successful conversions if your exit rule reflects goal completion.

What should I do if I have a low CTR?

A low CTR suggests testing better copy, personalization, or message timing.

What do high bounce or failure rates mean?

High bounce or failure rates indicate deliverability issues. See Email Deliverability for more details.

Premiers pas et paramètres

Canaux de messagerie

Journeys

Audience et événements personnalisés

Analyses et intégrations

Confidentialité et sécurité