We highly recommend starting with our Web Push Best Practices Guide.

• Add A Delay to your Prompts
• Add Category Tags to your Slide Prompt
• Email & Phone Number Web Prompt

Best Practices

How to Increase Notification Click-Through Rate (CTR)

• Category Prompt will allow your users to tell you what kind of push notifications they want to hear about.
• News Push Notifications: 5 Best Practices - Here is a great read on increasing CTR for news sites. It is a must read for anyone sending notifications.
• Increase Open Rates by 23% with Intelligent Delivery - Learn more about our Intelligent Delivery option when sending push to help increase CTR
• 50% Higher Open Rates with Segments - After conducting an internal audit, we found that apps that use Segments generally see 50% higher click rates than apps that do not.