Journeys Examples

For additional Journey resources, please see:

Onboarding Journey

Settings	Description
Entry Rules	User matches the segment criteria Subscribed users, future additions only (you only want people who subscribe going forward, you don't want existing users to receive this)
Exit Rules	They moved through the entire journey
Re-entry Rules	No
Content	Welcome new users to your app or website, encourage them to accomplish certain tasks over the first several days or weeks

1427 — Onboarding Welcome Journey Example

Re-engagement Campaign

Settings	Description
Entry Rules	User is inactive for amount of time: 7 days Subscribed users (you may want to exclude certain segments like paid customers if your goal is to get more free users coming back)
Exit Rules	They moved through the entire journey or meet certain conditions Exit when user becomes active in your app/website
Re-entry Rules	Yes, after a certain amount of time: 7 days (you're fine for reengagement to happen every time they haven't opened your app in a while)
Content	Remind users to come back to your app when they haven't opened it in a while, entice them with rewards or discounts

Abandoned Cart

Settings	Description
Entry Rules	User matches the segment criteria Segment with a tag “cart_item”, and ensure to tag your users when they have items in their cart
Exit Rules	They moved through the entire journey or meet certain conditions Exit when a user enters a segment (segment with “cart_item” empty (when a user completes their purchase then remove this tag)
Re-entry Rules	Yes, after a certain amount of time: 1 day (you're fine sending a user this campaign once daily, every time they abandon their cart)
Content	Remind users to come back and purchase the item they didn't complete checkout with. You might want to have different branches for different item categories or personas e.g. if they have purchased previously or not

Promotional Campaign

Settings	Description
Entry Rules	User matches the segment criteria Subscribed users or target the segment your promotional campaign is relevant to
Exit Rules	They moved through the entire journey or meet certain conditions Select a segment that defines the goal you want to target e.g. users who purchased
Re-entry Rules	No (if this is a one-off campaign then send it once)
Content	Prepare them for the event, remind them when it starts, offer a discount or reward as it gets close to ending

1487 — Promotional Campaign Journey Example

Send Message After User Leaves App If Action Incomplete

Initial Setup

Use Data Tags to mark that the action needs to be performed by the user. Remove the tag when the action is completed.
Setup the Segment for this tag.

Journey Settings	Option	Description
Trigger	User is inactive for amount of time.	The amount time you want the user to be inactive before the message is sent.
Audience	Include the segment you want to target with the tag.	These are the users eligible to receive the message.
Exit Rules	Exit when user no longer matches the audience conditions.	When the user leaves the segment, they will no longer be eligible for the journey message.
Re-entry Rules	Yes, after a certain amount of time.	The amount of time you want to wait for the user to be eligible to get the message again.

Journey Steps:

Send the desired message(s). This will send as soon as possible after the Trigger.
Wait node set for x amount of time you want the user to wait for. This can be a high or low number depending on if you want the message to show again as a reminder. In the example, we use 104 weeks (2 years).

AB Test Within a Journey

Using a Split Branch node, you can set a 50/50 split within your journey. Create 2 different message templates and as your users flow through, half will get "Template A" and the other "Template B".

You can then export your message data to check the Analytics as desired.