To ensure you’re getting the best insight into your messaging strategy, we recommend you set up the following two forms of statistics so that OneSignal can capture data on:

• Confirmed Delivery
• Custom Outcomes

Confirmed Delivery

With confirmed delivery, every device that receives a notification sent through OneSignal will acknowledge successful receipt back to OneSignal. This stat will appear in a Message Report for a notification as “Confirmed.”

Most message platforms will automatically send a delivery confirmation to OneSignal, but some, like iOS, require additional setup.

Custom Outcomes

OneSignal allows you to track various Outcomes (events or actions) resulting from push notifications and in-apps. This includes tracking things you care about like event counts (e.g. how many users purchased a product), sums (useful for tracking revenue), or unique events (counted only once).

You can learn more about setting up custom Outcome tracking by reading Custom Outcomes.